Platinium | Hair Lightening Paste | L'Oréal Professionnel
Menu Search Book an Appointment Find a salon
Platinium Plus, Platinium Amonia Free, Nutri-developer

Hair Lightener

Platinium

BLOND STUDIO | 500 g

  • TAILOR-MADE BLONDE

Platinium is rated 5.0 out of 5 by 3.
  • y_2019, m_7, d_20, h_17
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_3
  • loc_en_GB, sid_3474630704916, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_lorealprofessionnel-uk
  • bvseo_sdk, net_sdk, 3.2.0.0
  • CLOUD, getAggregateRating, 0ms
  • REVIEWS, PRODUCT

Luxury lightening pastes and platinum paste developer

Lightening

  • Up to 7 levels

Development time

  • Up to 50 mins
  • Depending on the service provided by your professional hairdresser total service time may vary

NUTRI-DEVELOPER TECHNOLOGY:

Texture polymers create a smooth, creamy mixture for easy application and conditions the hair

Platinium Ammonia Free & Platinium Plus Technology:

Nutri-cerides and white beeswax. The formula maintains the lipid levels on the hair surface for beautiful condition.

Platinium Ammonia Free and Platinium Plus are our luxurious lightening pastes. Platinium Ammonia Free is perfectly suited for fine, natural or coloured hair, in particular lighter hair; while Platinium Plus is more suited to thick, natural or coloured hair, in particular darker or difficult to lighten hair. The lightening paste is enriched with Nutricerides and White Beeswax. The formula provides a softening effect and up to 7 levels of lift without the use of ammonia. The enriched lightening paste helps to smooth and soften the hair fibre for beautiful condition.


Our Nutri-Developer is specifically formulated to optimise our luxury Platinium lightening pastes. The smooth, creamy mixture allows for easy application and creates beautiful blonde results. With three strength levels to choose from and varying development times your colourist can create a colour service that is completely tailored to you from natural looking subtle, sun-kissed effect tones to bright, luminous blonde.


Achieve a pure, clean looking blonde whilst protecting the feel of your hair. Find your nearest Blonde Boutique salon by using our salon locator tool.

Lady Luxe blonde hair model image

TAILOR-MADE BLONDE

  • hair color shade 1001c
  • haircolor shade 10
  • hair color shade 1013b
  • haircolor_shade_9
  1. NEW-POT-MULTI-TECH-BLOND-STUDIO-500GclearProduct-Header-900x840.jpg

    1

    Multi -Techniques

    in salon only 50 min

    Hair Lightener
    BLOND STUDIO

    A compact lightening powder that lets you achieve a blonde that is up to 8 levels lighter than your natural shade.

  2. Platinium Plus, Platinium Amonia Free, Nutri-developer

    2

    Platinium

    in salon only 50 min

    Hair Lightener
    BLOND STUDIO

    The formula provides a softening effect and up to 7 levels of lift without the use of ammonia.

  3. Blond_studio_9_packshot2.jpg

    3

    Blond Studio 9

    in salon only 50 min


    BLOND STUDIO

    The first L’Oréal Professionnel lightening powder to bring up to 9 levels of lift & improved hair cosmeticity.

  4. NEW-POT-FREEHAND-BLOND-STUDIO-350GclearProduct-Header-900x840.jpg

    4

    Freehand Techniques 6

    in salon only May Vary

    Hair Lightener
    BLOND STUDIO

    Our ultra-compact freehand hair lightening powder is infused with Pro-Keratin and can be used to create the most on-trend looks on any hair type, from balayage to bronde.

  5. Instant Highlight

    5

    Instant Highlights

    in salon only 30 min

    Hair Lightener
    BLOND STUDIO

    Our first pro heat lightening system is designed to give up to six levels of lift, in half the time.

  6. Majimeches Blond Studio

    6

    Majimèches

    in salon only 35 min

    Hair Lightener
    BLOND STUDIO

    Our ammonia free highlighting cream that creates desirable golden blonde highlights and is suitable for all hair types.

  7. Sunkissed Lightening Oil Blond Studio

    7

    Sunkissed Lightening Oil

    in salon only 30 min

    Hair Lightener
    BLOND STUDIO

    Ammonia Free Lightening Oil in the Blond Studio range is great for giving your hair a subtle boost by creating a natural looking, low-maintenance sun-kissed effect.

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
Platinium Plus, Platinium Amonia Free, Nutri-developer

Hair Lightener

Platinium

Try BLOND STUDIO Platinium at your nearest hairdresser

The latest reviews on this article

Rated 5 out of 5 by from Brings hair colouring to another level! Comes out clean, you know you're going to guarantee lift and gives you that extra oomph. Also amazing on balayage. Brings hair colouring to another level!
Date published: 2019-03-17
Rated 5 out of 5 by from Creamy to the touch Great product! It is very malleable and creamy to the touch! It is versatile and I use it for a lot of diffe techniques! Definitely recommend!
Date published: 2019-03-17
Rated 5 out of 5 by from Love it! Great product Five star product, clean lift, easy to work with, go to permanent lightener, great consitancy
Date published: 2019-03-17
  • y_2019, m_7, d_20, h_17
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_3
  • loc_en_GB, sid_3474630704916, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_lorealprofessionnel-uk
  • bvseo_sdk, net_sdk, 3.2.0.0
  • CLOUD, getReviews, 0ms
  • REVIEWS, PRODUCT