Dia color

The end of dull hair is here. No ammonia* demi-permanent hair colour providing high gloss shine.

*no ammonia, for a pleasant smell

Discover the science behind Dia color.

Dia color Demi-permanent colour with no ammonia*.

Available in 39 shades, mixable and customisable for personalised colour results.

3x shinier hair**.
Up to 70% grey coverage.
100% true-to-tone natural reflects.
Up to 91% natural-origin ingredients***.

*no ammonia, for a pleasant smell.
**instrumental test vs previous formula.
***Individual shades vary - Maximum ingredient naturality is 92%, minimum is 84%.

Tested, co-created & approved by pros.

Explore our collection of 39 shades perfect for high shine and natural looking colour results.

Co-developed with pros.

My Hair [iD] Professional color consultation.

My Hair [iD] is a personalized color consultation tool featuring both iNOA & Dia color.

Unique inspirations, virtual try-on, professional diagnosis and product recommendation combined in an all-in-one experience.

Start the experience now:

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Let’s see it from you!

Post your hair looks and insights with #Diacolor on Instagram & Tiktok!

How to take the perfect picture?

Try a clean background, good lighting and close-up on hair.

Don’t hesitate to hold it slightly to valorize the result and to make the professional difference stand out! Use the hashtag #Diacolor for a chance to get featured on @lorealpro.

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