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[Metal Detox]

Up to 87% less breakage1, Stronger feeling hair,
up to 2x shinier2

1 Combing test. Pre-treatment, shampoo and masque vs classic shampoo.

2 Instrumental test: Metal Detox shampoo + mask.

Hero image with the Metal Detox shampoo and mask
Innovation

Glicoamine

A patented technology, enriched with Glicoamine, the molecule that tracks and neutralizes (de-activates) metal inside the fiber.

Charlotte Feltin.

Head of L'Oréal Haircare Laboratories

Quote begin of testies Thanks to our collaboration with the worldwide authority on metal, loannina University, we indentified a perfect molecule: Glicoamine. It is an active agent small enough to trap and neutralize metal inside the fiber. When metal is de-activated, this reduces the risk of breakage during colour services. Quote end of testies

Metal detox campaign video desktop image cover
INNOVATION - 7 PATENTS

[Metal Detox]

2-step protocol
at home.

  • 1
    Anti-metal
    cleansing cream.
  • 2
    Anti-deposit
    protector mask.
The reviews

Why consumers love Metal Detox.

I used the metal detox shampoo the other day for the first time and I can honestly say it's amazing! You only need to use the smallest amount as a little goes a long way, my hair felt so soft and smelt beautiful after. Can't wait to use again.

Within one wash with the Metal Detox shampoo, my hair looked so different. Before use my hair was very frizzy and untamed from bleach. Afterwards it was far smoother, and the condition had greatly improved. I really rate this shampoo for damaged hair from over dying.

INNOVATION - 7 PATENTS

[Metal Detox]

3-step protocol in salon.

  • 1
     
    10% GLICOAMINE
    Professional
    Pre-treatment.

    Neutralizes metal before every color, balayage or lightening services.

  • 2
    Cleansing Cream Anti-Metal Shampoo
    Professional SHAMPOO.

    Cleanses hair after the colour service.

  • 3
    Anti-deposit protector mask
    PROFESSIONAL MASK

    Helps prevent new metal particles from coming back.

Discover the reviews

More than thousands of hairdressers have already tested it across the globe.

L'Oréal Professionnel I'm so happy this came out!!! I feel like every time I wish something was out there to fix a problem, you come out with a new/updated product. You always read my mind So so happy and grateful to get to try it ❤️

Megan Johansson

Hairdresser in London

Innovation always excites me, but being able to take this into the salon and see the massive difference it will make on clients hair is probably one of the most exciting things to come into the salon in the past 10—15 years.

Adam Reed

As a salon owner, I have been fortunate enough to visit the Paris labs before, to see first- hand the scientific approach. And I know Metal Detox took 7 years so I believe in the product and so will my clients.

Guy Kremer

As a creative, I really think this new product is going to allow me push the boundaries with my clients. This new tech allow us to express ourselves artistically in the industry: there’s always a fine line between creating amazing colour but not damaging hair. Now our amazing ideas can be brought to life with Metal Detox.

Giuseppe, Trevor Sorbie

I think my clients are going to be so excited to try this, they are always on the lookout for the next best thing and I really do think Metal Detox is this. Its going to give improved condition, shine and results.

Anna Short, Daniel Galvin

Clients are so savvy about what products we put onto their hair and will be very interested to learn about this new technology. It allows us to educate them as the true professionals we are.

Skyler, Skyler London

Metal Detox

Metal Diagnosis on Style My Hair Pro.

Discover the new Style My Hair Pro feature. You'll be able to identify the metal exposure risk profile of your clients.

L'Oreal professionnel Style my hair app logo
L'Oreal Professionnel access website image

Learn more on Metal Detox thanks to the New Education platform on ACCESS.

Come and discover Metal Detox, thanks to many training content only available on Access.

Learn more on access

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