Reprogramming hair by acting at the Keratin Alpha level to smooth the fibre, and to control frizz and volume.
It delivers long-lasting, lively smoothness with natural movement whilst preserving fibre integrity.

It is the primary protein that forms the very core structure of your hair, residing at the deepest level of the fibre. It is the building block that dictates each strand’s shape, strength, and elasticity.

Alpha-keratin is the fundamental structural protein that forms the hair.
Its internal helical arrangement, along with the extensive network of bonds within the hair's cortex, dictates the strand's overall geometry, and ultimately determines if hair appears straight, wavy, or curly.

The Keratin Alpha Sleek range has been formulated with stylists for all those who want to reduce frizz, improve smoothness, and keep hair straighter and softer, with results that last.
In fact, whilst other at-home smoothing treatments only act on the surface of the hair for temporary results, Keratin Alpha Sleek transforms hair at the Keratin Alpha level, for 2 weeks of frizz & volume control, ensuring daily styling in half the time.¹
It is suitable for all hair types.