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NEW IN SALON

INOA

The luxurious in-salon color experience, powered by oil.

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PERSONALIZED WITH TECH​

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The in-salon augmented colour diagnosis.
 

Professionnal Colour diagnosis, unique inspirations and virtual try-on combined in an all-in-one experience.
More than 4 000K formulas powered by oil and personalized with tech available in-app at your fingertips.

*Vs previous inoa

THE FORMULA

Powered by oil.​

We kept the core of INOA formula, powered by oil thanks to its ODS patented technology that propels the pigments inside the fiber, therefore eliminating the need of ammonia.

Mixing ratio 1:1
Development time: 35min.

Better application.
Easier to rinse, emulsify and apply*

    • Faster & easier to apply.*
    • Easier to rinse.*

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*Vs previous inoa

[Before]
[After]

  

COLOUR PERFORMANCE

Tailor-made colour.

Large color palette of 91 shades, and more than 4 000 color possibilities thanks to iNOA [iD], the new haircolor diagnosis by L’Oréal Professionnel. An undeniable color performance, thanks to its ODS technology :

    • High Shine Colour.
    • Up to +48%
      shinier result.*
    • Visibly healthier
      hair.
    • Up to 100%
      grey coverage.

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*Instrumental test vs. Before colouration

cosmeticity & care

No ammonia formula.

iNOA's formula with no ammonia and 60% oil inside provides a unique colour experience for you and your clients:

    • No odour.
    • Optimal
      scalp comfort.
    • +20% scalp
      hydration*.
    • Visibly Improved
      hair quality.

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Share your creations!

Share and post your iNOA looks to inspire other hairdressers around the world.

How to take the perfect picture ?
Try a clean background, good lighting and close-up on hair. Don’t forget to make the professional difference stand out!

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Hairdressers realisation with inoa on instagram

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#inoaID
#iNOA

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MASTER THE TECHNIQUE

Learn more about new iNOA on ACCESS.

Come and discover all about the new iNOA, thanks to training contents only available on ACCESS.

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