Ammonia free iNOA

Luxurious in-salon colour experience powered by Oil. No Ammonia1.

- Vegan Formula2
- Up to +48% sinier results3
- 60% Oil inside, for optimal scalp comfort
- Fluid formula: fast and easy to mix, apply and rinse3
- Up to 100% white hair coverage4


Our luxurious Ammonia-free* hair colour experience powered by Oil. It's a unique patented Oil Delivery System technology gives high impact colour, up to +48% shinier results3 and optimal scalp comfort for healthier looking hair. iNOA is ammonia-free for a pleasant smell whilst providing up to 100% white hair coverage4. Its formula is fluid and manageable, making it fast and easy to mix, rinse for better application..

*vs. before colouration.
**vs previous iNOA.


Check out our ACCESS training to upskill on iNOA

iNOA: Express White Coverage Rules

iNOA: How to do a Virgin Application

iNOA: White Coverage Scenario

iNOA: What and How to use

1No ammonia, for a pleasant smell
2No animal derived ingredients or by products
3vs. before colouration
4Instrumental test, vs before colour

How to

Wear suitable disposable gloves.
Use exclusively with the recommended iNOA oxidants 10, 20 and 30 volume (9%) maximum/ Do not use with hydrogen peroxide greater than 30 volume(9%).
Use only the indicated proportions.
Do not use metallic tools(clips, comb,...)
When a shaker is used, open immediately after mixing to avoid the shaker bursting and the product overflowing.
Use only with iNOA oxidant. For each application, mix the same amount of iNOA colour and oxidant(mix1+1).
Mix together with a whisk until a homogenous texture is obtained.

Apply to root area and, if necessary, the lengths and ends.
Development time: 35min.
Please do not add water and development time starts at the end of the root’s application.
Note: When a white hair mixture is applied to the roots, take through with the reflects shade only.

After the development time, emulsify very gently for a few moments.
Rinse hair well after the development time.
Finish with the specific shampoo: iNOA Post or Metal Detox.


Learn more on ingredients on LPS.