"One of the biggest barriers for clients who are considering colour is the lack of time. Now service time can be cut in half."
Instant Highlights
Lightening
- Up to 6 levels, in half the time.
- Perfect for partial techniques and face framing.
Development Time
- Up to 30 mins: For the total service from application to rinse.
WITH NEW PRO-HEAT TECHNOLOGY
You’ve heard it a thousand times before: clients don’t have time to go lighter in-salon. Instant Highlights from L’Oréal Professionnel is what you need to tempt your time-poor clients back to the salon. Our first pro heat lightening system is designed to give up to six levels of lift, in half the time.The answer lies in its PRO HEAT technology. The three-part system: the Instant Highlights Heating Iron, Instant Highlights Lightening Cream and Instant Highlights Aluminium Foil have to be used together as, once combined, they work to ‘instantly’ lighten the hair in a controlled and safe way.
The L’Oréal Professionnel Instant Highlights tool has been uniquely designed with a spacer between the plates to help protect hair from the damage caused during the heat process. The spacer also has a controlled heat gauge that is designed to regulate the temperature every 0.2 seconds to ensure the safe temperature of 140 degrees at all times – both factors ensure that hair does not have direct contact with heat to prevent damage. It is important to only use the L’Oréal Professionnel Instant Highlights tool together with the bespoke-designed foil and designated lightening cream when performing this service, regular heat appliances must not be used.
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1
Mix in 1:2 ratio
in salon only
Add 4ml of SMARTBOND step 1 for every 20ml of cream used. Place hair meche flat in foil. Start 3cm away from scalp & apply mixture generously.
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2
COVER HAIR
in salon only
With secondary piece of foil. DO NOT FOLD. Repeat for up to 15 meches of hair.
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3
IRON EACH MECHE
Using only the Instant Highlights Heating Iron, in a continuous motion for 15-30 seconds max. Repeat for all.
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4
check results & Shampoo
Gently open foil. Check result, if needed leave for a maximum of 10 mins. Rinse thoroughly with 4-8 pumps of Smartbond Step 2.
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1
TIME POOR
A colour service that fits into their lunch break - perfect for busy mums and professionals.
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2
COLOUR SHY
A great introduction to colour for a client who hasn't tried it before.
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3
BALAYAGE REFRESH
Great for a refresh between balayage appointments.
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4
OCCASION HAIR
Why not make their style extra special by adding a few quick insta lights?
CHRISTOPHER MAEREVOUT
CHRISTOPHER MAEREVOUT HAIR & BEAUTY
5 stars on 5
Who's the client? “Upgrading clients who are in for cut and blow dry” How did you maximise it? “Add it to the service menu and put it all over social media” What was the business impact? “Early evening when we are waiting for final clients to be finished, by adding an extra colour service we have increased our daily turnover. Time poor clients are able to have an on the spot service”
MARK BYRNE
HEAD COLOURIST, ZEBA DUBLIN
5 stars on 5
Who's the client? “Perfect for the client who just doesn’t have time or even better a great upgrade for someone who hasn’t booked into colour” How did you maximise it? “Promote it on Instagram. Seeing is believing and clients get it as soon as they see it” What was the business impact? “Through upselling this service, we have been able to add €60 on to clients total bill (pricing it the same as a T bar) so it’s a great add-on and our business is really seeing the benefit.”
CLAIRE GOLDBERG
DIRECTOR, BAYKAR LONDON
5 stars on 5
Who's the client? “Clients who want to add a few face-framing lights or to refresh existing balayage/ombre” How did you maximise it? “Post before & afters on social media. Add to service menu window sticker ” What was the business impact? “We have seen an increase in clients having highlights who, in the past, would not necessarily have considered this service”
#InstantHighlights
Our expert's Opinion
by Adam Reed
Salon owner of Percy & Reed
@ADAMREEDHAIR
Get Instant Highlights at your nearest salon.
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1
INSTANT HIGHLIGHTS HEATING IRON
140°C temperature - lower than classical straighteners. Regulated every 0.2 seconds for a controlled lift.
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2
INSTANT HIGHLIGHTS LIGHTENING CREAM
With PRO-HEAT technology. Enriched with a unique blend of concentrated oil, designed to work in perfect harmony with heat.
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3
INSTANT HIGHLIGHTS ALUMINIUM FOIL
Ideal thickness and purity ensures a safe result when used with heat.
