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[CURL EXPRESSION]

Express your curls, the pro way.

For each type of curls & coils.

#CURLEXPRESSION

Supercharge your curls & coils with professional hydration.

The benefits

  • Up to 2x more hydration.*
  • More definition.*
  • Up to 37% faster drying time.**

*Instrumental test on cream-in-mousse​.
**Instrumental test on drying accelerator. ​
***Instrumental test on curls reviver.

Curls Expression main banner model Djerra Afafe and Ziayla

Free from

  • Silicones** for a natural hair feel

Highly concentrated actives.

Curl Expression ingredients description

Curl Expression routines for each type of curls & coils.

Model Big image on a side Ziayla with a finished look

Discover the routine for intense hydration and long lasting definition.

LOOSE CURLS

Model Small image Ziayla on the loop before using the Curls expression products
[BEFORE]
Model Small image Ziayla on the loop after using the Curls expression products
[AFTER]

Hair is non retouched.

Model Big image on a side Afafe with a finished look

Discover the routine for intense hydration and long lasting definition, fast and easy detangling, no residue on hair.

TIGHT CURLS

Model Small image Afafe on the loop before using the Curls expression products
[BEFORE]
Model Small image Afafe on the loop after using the Curls expression products
[AFTER]

Hair is non retouched.

Model Big image on a side Djerra with a finished look

Discover the routine for intense hydration and long lasting definition, fast detangling and sectioning, no residue on hair.

COILS

Model Small image Djerra on the loop before using the Curls expression products
[BEFORE]
Model Small image Djerra on the loop after using the Curls expression products
[AFTER]

Hair is non retouched.

Co-developed with four international curl & coil experts. ​

Derick Monroe.

Celebrity hairstylist from United States.

@derickmonroe
Derick Monroe Star hairdress image

Curl Expression is a game changer.

Describe the co-development experience in one word.

Amazing. We all approached curly hair differently, but our main goal and mission was to make sure that we make sure that we get the best out of curly hair. I feel like we basically came up with the best product line for curly hair.

What does Curl Expression mean to you?

Curl Expression means the world to me. It’s a line that not only deals with the styling but also deals with the nurturing of the hair, it makes my job easier.

How is Curl Expression a game changer for pros ?

Curl Expression is a game changer for pros because there's no stone left unturned. From shampoos, to the mask, to even the styling. It's going to take care of everything that you need. In salon, and even on set: I love it.

Which product is your favorite?

My favorite is the definition activator. I’m a jelly kind of a guy, I like to be able to go through the hair, and glide through it without having any tangles or any snags, so it gives the hair a great definition to the curl. This is the one.

Elodie Euston.

Curl Expert Colourist from France.

@elodieeuston
Elodie Euston Star hairdress image

It's creamy, moisturizing, & super nourishing.

Describe the co-development experience in one word.

A unique experience. The co-development was very well organized. We were able to exchange with hairdressers from all horizons, from 3 different continents! For me, it was a really rich experience.

What does Curl Expression mean to you?

Curl Expression to me means the future. It means innovation. It allows women with textured hair to look it, to be able to own their natural hair.

How is Curl Expression a game-changer for pros?

The Curl Expression range is a game changer because it has adapted to the curly and coily client by reworking its textures and being a very complete range.

Which product is your favorite?

My favorite is the Curls Reviver. It's creamy, moisturizing, & super nourishing. You use it the day after to revive your curls. It’s packaging allows you to keep it your bag for small touch-ups when your don’t have time to go back home. Just use a little spritz and the curls take shape again very quickly.

Vivi Siqueira.

Brand ambassador hairstylist from Brazil.

@vivisiqueira
Vivi Siqueira Star hairdress image

Curl Expression means freedom.

Describe the co-development experience in one word.

Apprenticeship. ​ It was very satisfying to share knowledge with remarkable professionals from all over the world. During the pandemic, it was a massive challenge for us, but we held these online meetings where everyone was speaking different languages, yet we managed to understand each other and find a common denominator. We are able to share all these ideas made this product a huge success.

What does Curl Expression mean to you?

Curl Expression means freedom, being who you want to be, who you are. I haven't seen anything else like it, in terms of other brands and other products.

How is Curl Expression a game-changer for pros?

Because it helps you on a daily basis. You can use it on both on curly and coily hair to enhance it.

Which product is your favorite?

I recommend using the mousse to define your curls. It will look perfect. ​It makes your hair shine and look gorgeous.

Titus Magida.

Coil expert hairstylist from South Africa.

@call.me.titus​
Titus Magida Star hairdress image

I have never expected something like that.

Describe the co-development experience in one word.

Inspiration. I was inspired by the whole team that we were. Hair is hair, whether you go to south, north, or east, we are all one and we are working to give solution to the challenges that our clients are facing.

What does Curl Expression mean to you?

It is friendly to work with, and it’s easy and you can see the result like immediately. You don’t have to wait; we have the solution.

How is Curl Expression a game-changer for pros?

There are no residues, it leaves your hair shiny, moisturised, it really does what it is supposed to do. I have never expected something like that.

Which product is your favorite?

My favorite product on the Curl Expression range would be mousse. I developed the love for it and how it works.​Doesn’t matter the type of hair it really works like a moisturizer and it leaves the hair in a happy, you know, state.

Discover the best sellers of Curl Expression.

Curls Expression Intense moisturizing cleansing cream​ intense Shampoo

INTENSE MOISTURIZING CLEANSING CREAM

Up to 2x more hydration.*

Curls Expression Intensive ​moisturizer mask

INTENSIVE MOISTURIZER MASK

Up to 2x more hydration.**
Up to 2x shinier hair.**

Curls Expression 10-IN-1 ​cream-in-mousse​​

10-IN-1 CREAM-IN-MOUSSE

More definition.***

Curls Expression Curls ​reviver​​​

DRYING ACCELERATOR

Up to 37% faster drying time.***

Curls Expression Curls ​reviver​​​

Curls Reviver

48h frizz free protection.***

*Instrumental test: Moisturizing shampoo + rich mask.​
**Instrumental test: anti-buildup shampoo + intensive moisturizer mask.
***Instrumental test

Derick Monroe hairdresser star with models campaign

Curl Expression pros tips on Access.

Curl Keys consists of 5-digital episodes and 1 hands-on session to practice and validate the savoir-faire.

The certification will be essential to be identified as a Curl specialist in salon.

LEARN MORE ON ACCESS

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