Curl Expression

Describe the co-development experience in one word. Amazing. We all approached curly hair differently, but our main goal and mission is to make sure that we make sure that we get the best out of curly hair. I feel like we basically came up with the best product line for curly hair. What does Curl Expression mean to you? Curl Expression means the world to me. It’s a line that not only deals with the styling but also deals with the nurturing of the hair, it makes my job easier. How is Curl Expression a game changer for pros? Curl Expression is a game changer for pros because there’s no stone left unturned. From shampoos, to the mask, to even the styling. It’s going to take care of everything that you need. In the salon, and even on set: I love it. Which product is your favorite? My favorite is the definition activator. I’m a jelly kind of a guy, I like to be able to go through the hair, and glide through it without having any tangles or any snags, so it gives the hair a great definition to the curl. This is the one.

Describe the co-development experience in one word. A unique experience. The co-development was very well organized. We were able to exchange with hairdressers from all horizons, from 3 different continents! For me, it was a really rich experience. What does Curl Expression mean to you? Curl Expression to me means the future. It means innovation. It allows women with textured hair to look it, to be able to own their natural hair. How is Curl Expression a game-changer for pros? The Curl Expression range is a game changer because it has adapted to the curly and coily client by reworking its textures and being a very complete range. Which product is you favorite? My favorite is the Curls Reviver. It's creamy, moisturizing, & super nourishing. You use is day of or day after to revive your curls. It’s packaging allows you to keep it your bag for small touch-ups when your don’t have time to go back home. Just use a little spritz and the curls take shape again very quickly.

Describe the co-development experience in one word. Apprenticeship. It was very satisfying to share knowledge with remarkable professionals from all over the world. During the pandemic, it was a massive challenge for us, but we held these online meetings where everyone was speaking different languages, yet we managed to understand each other and find a common denominator. We are able to share all these ideas made this product a huge success. What does Curl Expression mean to you? Curl Expression means freedom, being who you want to be, who you are. I haven't seen anything else like it, in terms of other brands and other products. Curl Expression is… How is Curl Expression a game-changer for pros? Because it helps you on a daily basis. You can use it on both on curly and coily hair to enhance it, giving it unrivalled quality. Which product is you favorite? I recommend using the mousse to define your curls. It will look perfect. It makes your hair shine and look gorgeous.

Describe the co-development experience in one word. Inspiration. I was inspired by the whole team that we were. Hair is hair, whether you go to south, north, or east, we are all one and we are working to give solution to the challenges that our clients are facing. What does Curl Expression mean to you? It is friendly to work with, and it’s easy and you can see the result like immediately. You don’t have to wait; we have the solution. How is Curl Expression a game-changer for pros? There are no residues, it leaves your hair shiny, moist, it really does what it is supposed to do. I have never expected something like that. Which product is your favorite? My favorite product on the Curl Expression range would be mousse. I developed the love for it and how it works. Doesn’t matter the type of hair it really works like a moisturizer and it leaves the hair in a happy, you know, state.