For Alexa Chung True Repair is One That Lasts

Behind the scenes withAlexa Chung

As an international model & influencer, Alexa Chung is constantly dealing with new hairstyles. Backstage, she shares with us what her hair really needs: repair. Not just any repair, but the kind that lasts. It did not take long before she was convinced by Pro Fiber.


Patricia Pineau 

L’Oréal’s Scientific Communications Director 

It’s the best formula ever achieved in the field of damaged hair. 

After 15 years of intense research and 15 patents pending, L’Oréal’s Research laboratories developed in 2015 the most sophisticated haircare technology to date: the APTYL 100 molecular complex. By combining Aminosilane with a unique cationic polymer, L’Oréal Research has, for the first time, paved the way to a new generation of long-lasting* haircare. Spectacular results: 6 weeks* of integral regeneration of the fiber from roots to tips. 

In 2018, L’Oreal Research laboratories have succeded in mixing the Aptyl 100 masque with the existing Pro Fiber concentrates for a unique marbled texture and an easier routine for the hairdresser and consumer. 

*Instrumental test Shampoo + Technical Care Treatment followed by 4 shampoos. Superficial damage.

2 ranges to perfectly repair damaged hair

Inspired by top hairdressers, who understand damaged hair. L’Oréal Professionnel has created 2 ranges to suit a range of hair types. Level 1: Re-create for fine to medium, damaged hair. Level 2: Reconstruct for thick hair, damaged hair. With only one shampoo and one masque per range, the new Pro Fiber is simpler than ever

Discover the range