Permanent hair styling
A step more serious than at-home styling, permanent hair treatments can really damage the hair if not carried out professionally, or too often. Permanent hair styles include long-lasting curls (aka the “perm”) or “relaxing” (permanent straightening). Both use chemicals and heat to force the hair into a certain shape. And, as we’ve learned above, chemicals + heat + repetition – professional advice = hair damage.
Other causes of damaged hair
The three major culprits for hair damage are listed above, but there are other reasons why you might
be experiencing damaged hair.
We have a love-hate relationship with the sun. While soaking up vitamin D is great for a boost of
happy hormones, UV rays can pose a real threat to both our skin and hair – especially coloured hair.
The environment – pollution and the weather in particular – can also affect the quality of our hair.
Although, unless you live in an extreme weather climate, it’s unlikely this is the sole cause of your
damaged hair.
Certain hair styling techniques can wreck havoc on hair quality and even cause thinning. Really tight
braiding techniques, for example, can pull so hard on the roots that the hair is tugged out, and the
follicle becomes damaged. A damaged follicle is less likely to produce a healthy, thick new hair fibre.
Professional hair care products for damaged hair
This is why getting an expert opinion on the quality of your hair, and eventual hair damage, is so
important. L’Oréal Professionnel has created the Absolut Repair Molecular haircare range for very damaged
hair.
It starts with a luxurious in-salon treatment and can be supported with the at-home products. This
way, you’re in complete control of your hair quality, with the advice and support of professional
haircare experts!