Founding Brand of L'Oréal110 Years of Colour

The story spans back as far as 1907, when French chemist Eugéne Schueller developed a hair dye formula which revolutionised the hairdressing world. Two years later the company he founded became L'Oréal.

Since Eugéne's first discovery, we have kept his passion alive by providing hairdressers with our most innovative products, tested and approved by the greatest names in hairdressing. Today we are still at the forefront, with highly innovative products continuing to be one of the leads in originality, innovation and market leadership. 

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“One day, millions of brunettes will want to go blond!” Eugène Schueller’s Vision, 1909


WE ARE L'Oréal Professionnel

We believe in being at the head of both trends and technology. You'll find our products backstage at the biggest fashion week shows and in the hands of the top stylists, to raise the profile of the hairdressing industry. Everyone’s hair is different and our extensive range of hair care, styling and colour products will help meet your individual needs.

Find your nearest L’Oréal Professionnel salon

To Contact Us, please:


Write to our registered office: 255 Hammersmith Road, London, W6 8AZ


Call us on 0800 0304 034 (UK) or 1800 535 616 (Ireland)


Email us at [email protected]