Discover our new philosophy
#LOREALPRO COLOUR PHILOSOPHY
LA FRENCH
Multi-tonal yet natural-looking results
For the ultimate Natural-Looking Results
Same As Usual
Apply The « 1-in-2 » Take-through Application
A Bit of Change
Apply the "2 Shades Take-through" Application
A New Look
Apply the "Colour + Lightener" Application
#LAFRENCH
For the SAME AS USUAL
« 1-IN-2 »
If your client asks for the “Same As Usual” look, apply the following 1-in-2 Take Through Application
EXAMPLE LOOK
Suggested Shade - 5.31
Steps:
1. Apply 5,31 on the roots
2. Partially take through the same 5,31 the length & ends on the top area
#LAFRENCH
For a Bit of Change
« 2 SHADES TAKE THROUGH »
If your client asks for the “Bit of Change” look, apply the following 2 Shades Take Through Application
EXAMPLE LOOK
Suggested Shade: 6.23 & 5.31
Steps:
1. Apply 6,23 on the roots
2. Partially take through the same 6,23 on the length & ends on the top area…
3. Alternate with 5,31
#LAFRENCH
For A New look
« COLOUR + LIGHTER »
If your client asks for “A New Look”, apply the following colour + lightener technique.
EXAMPLE LOOK
Suggested Shade - 7.31
Steps:
1. Apply 7,31 on the roots
2. Partially take through the same 7,31 on the length & ends
3. Alternate with a few highlights with Blond Studio
4. Use 30g of pre-lightner
#MAJIRELCOOL
Discover Majirel Cool Cover
For optimal neutralisation and cool coverage*
*By L'Oréal Professionnel
Discover the RangeLET'S CELEBRATE 10 YEARS OF INOA
INOA, the breakthrough permanent hair colour powered by oil is already celebrating its 10 years. 10 years of success in salons, 10 years of ultimate sensory experience. Since its launch in 2009, INOA has reached the heart of our hairdressers and consumers thanks to its undisputed modern taste of colour. They made the change and would never go back. Live the difference, feel INOA.
INOA 10 Years Discover Le Hair Bronzing
Inspired from the bronzing make-up trend, Le HairBronzing gives a natural looking summer radiance to the hair.
Discover Le Hair Bronzing Palette