What is the Keratin Alpha Sleek Range?
What is Alpha Keratin?
It is the primary protein that forms the very core structure of your hair, residing at the deepest level of the fibre. It is the building block that dictates each strand’s shape, strength, and elasticity.
Why does Alpha Keratin determine the hair’s outer shape?
Alpha-keratin is the fundamental structural protein that forms the hair. Its internal helical arrangement, along with the extensive network of bonds within the hair’s cortex, dictates the strand’s overall geometry, and ultimately determines if hair appears straight, wavy, or curly.
What hair needs does this franchise address?
Keratin Alpha Sleek range has been formulated with stylists for all those who want to reduce frizz, improve smoothness, and keep hair straighter and softer, with results that last. In fact, while other at-home smoothing treatments only act on the surface of the hair for a temporary result, Keratin Alpha Sleek transforms hair at Keratin Alpha level, to reprogram hair for up to 2 weeks of frizz control*, ensuring daily styling in half the time**. It is suitable for all hair types.
Does the Keratin Alpha Sleek range contain keratin?
Keratin is an animal-derived ingredient, also found in human hair. These products don’t contain keratin, but reprogram hair from deep inside the fibre at the Keratin Alpha level, reshaping Keratin Alpha chains for up to 2 weeks of frizz-controlled hair*.
What is the Keratin Alpha Sleek Smooth Transformer?
What is the Smooth Transformer?
It is an at-home treatment that helps reduce frizz, boost smoothness and shine, and keep hair straighter and softer for longer. Designed with professionals, it is a unique hybrid between a haircare product and a smoothing treatment. It acts at the deepest level of the hair fibre – Alpha Keratin Level - where it reshapes the Alpha Keratin chains for up to 2 weeks of frizz-controlled hair*.
How well does it really control frizz compared to other at-home treatments?
Other at-home usage treatments often only act on the surface of the hair for a temporary result. The Smooth Transformer, on the other hand, reprograms hair from the Keratin Alpha level. This leads to longer lasting results compared to traditional at-home treatments.
How do I use the Smooth Transformer?
For what hair types does the Smooth Transformer work?
The Smooth Transformer is suitable for all hair types.
How do I use it to acheive the best results?
Apply it once a week [AKA every 3 washes], for 4 weeks, after the Keratin Alpha Sleek Shampoo. Give the formula 15 minutes to act deep from within hair fibres. Rinse thoroughly, then apply the Keratin Alpha Sleek Mirror Sleek Serum. For best results, finish with heat styling to lock in the benefits. The Smooth Transformer is a progressive smoothing treatment - should you wish to use for an extended period we recommend you to have a consultation with a professional hairdresser.
How much product should I apply?
We recommend applying 30 to 50ml of product for each use. A bottle should last about one month (4-6 applications).
Do I need to use heat to activate the treatment after applying it? What is the right temperature to lock in the effects?
To have the maximum impact from Smooth Transformer’s technology, it is recommended to blow dry the hair and for optimal results, use an iron at 210°C.
How long should I use the Smooth Transformer for?
How many times a week should I use the Smooth Transformer?
Once a week for 4 weeks, or every 3 washes for 4 weeks.
Can I use the Smooth Transformer for more than 4 weeks or should I stop after the 4th week?
The Smooth Transformer is a progressive smoothing treatment. Performance peaks at 4 applications, but you can integrate it into your routine occasionally as a top up. Should you wish to use it for an extended period, we recommend you have a consultation with a professional hairdresser.
What should I apply in between the applications of Smooth Transformer?
The Smooth Transformer is designed to be used once a week. For wash days in between uses of the Smooth Transformer, cleanse with the Keratin Alpha Sleek Shampoo and apply the Keratin Alpha Sleek Professional Hair Mask, specifically designed to smooth and nourish your hair from within, providing less frizz, more shine and more nourishment, ensuring daily styling in half the time**.
How does the shampoo and mask work if I don’t use the Smooth Transformer, but just use them on their own?
They reduce frizziness and volume, and improve shine and softness. Instrumental tests on the shampoo alone prove up to 76% more shine and 3x softer hair***. Tests on the mask alone show 2x smoothness, 84% less frizz and 61% more nourishment***. We recommend using them in combination with the Smooth Transformer for optimal results.
Results of the Smooth Transformer
How long do the benefits of the Smooth Transformer last?
It ensures up to 2 weeks of smooth, frizz-controlled hair*.
What happens if I don’t leave Smooth Transformer on for 15 minutes?
The Smooth Transformer acts at the Keratin Alpha Level, where it reshapes the Keratin Alpha chains for long-lasting anti-frizz and smoothness. This is why the formula needs 15 minutes to act deep from within the hair fibres. If development time is less than 15 minutes, some remanence effect will be on the hair fibre, but performance peaks after 15 minutes of development time.
What happens if I leave Smooth Transformer on for longer than 15 minutes?
Performance peaks at 15 minutes of development time, there is no benefit to leaving it on for longer and we would recommend against this.
Will washing my hair more often reduce the treatment’s effect?
No, results are not washed away at your next shampoo. After the first usage, the product has an effect on the hair fibre to preserve smoothness and anti-frizz for up to 2 weeks*.
Will I notice visible changes after the first application, or only after completing all 4 weeks?
From the first application the product has an effect on the hair fibre, but performance peaks at 4 applications.
Are the results better if combined with the Keratin Alpha Sleek Shampoo and Mask?
Optimal results are obtained using the whole range, developed with stylists to ensure the perfect routine for smooth and frizz-controlled hair. Apply the Smooth Transformer once a week, applying the shampoo and mask every other wash day. Always complete the routine applying the Keratin Alpha Sleek Mirror Sleek Serum, for up to 80% humidity control****, and heat protection up to 230°C***.
Will the results hold up in humid, rainy, or windy conditions?
Instrumental tests prove efficacy on anti-frizz in the hair when using Alpha Keratin Sleek range in humidity conditions up to 80% humidity****.
Other Usage Queries
Is it safe for colour-treated hair?
Yes, the Smooth Transformer is safe for use on colour-treated hair.
Are the ingredients gentle enough for my scalp and skin?
Yes, the protocol is safe and can be used without gloves. However, it is recommended not to apply the Smooth Transformer on the scalp.
Why does the Smooth Transformer have a distinctive smell?
The Smooth Transformer is a unique hybrid that combines haircare with a texture treatment. The product is designed to reprogram Alpha Keratin chains for 2 weeks of smoothing and frizz control*, and for this reason it contains highly potent ingredients for the maximum efficacy, which may cause a distinctive smell. It is completely safe for use.
Is the Smooth Transfomer suitable for hair which has gone through a straightening treatment?
It is not recommended to use the Smooth Transformer in this instance as there could be risk of surface dryness due to the potency of the ingredients. Instead, we recommend using the mask in your weekly routine to preserve the hair integrity. In addition, the shampoo, mask and serum can be used to preserve the results of your straightening treatment longer.
Will the Smooth Transformer damage my hair or weaken it over time, especially with repeated use?
We recommend using the Smooth Transformer once a week [AKA every 3 washes], for 4 weeks, to see optimal results. Should you then wish to continue its use, reduce the frequency of application by using it alongside the Keratin Alpha Sleek Professional Hair Mask, and consult with a professional hairdresser.
*Consumer test on 68 participants, 1 application/week for 4 weeks. Based on a 15-day break observation. **Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on. ***Instrumental tests. ****Instrumental test with full routine after 4 uses of the Smooth Transformer.