New Majirel

[OTT] ODOUR TRAPPING TECHNOLOGY

The iconic colour performance you trust, with up
to 2x less ammonia odour* & up to 3x softer hair**

*Instrumental Test
** Instrumental Test Vs Previous Majirel

Description

New Majirel by L’Oréal Professionnel offers faster, smoother mixing & easier application* with up to 2x less ammonia odour* due to its odour trapping technology.

A must-have permanent hair colour with up to 100% white hair coverage* and reliable results.

This iconic Créme de Beaute delivers even rich colour from root to tip with a caring complex for up to 3x softer hair**.

Majirel is perfectly paired with Odour Trapping Technology Oxydant, for up to 2x less ammonia odour*. Provides true-to-tone, long lasting colour across a wide assortment of shades.


Benefits

- Up to 2x less ammonia odour*
- Faster, smoother mixing & easier application**
- Up to 3x softer hair**
- Even rich colour from root to tip
- Up to 100% white hair coverage**
- Vegan Formula***


* Instrumental Test Vs Previous Majirel
** Instrumental Test

How to

Mixing Ratio
Majirel should be mixed in a 1-1:5 ratio
1 (60ml) tube to 90ml [OTT] Odour Trapping Technology Oxydant.
[OTT] Odour Trapping Technology Oxydant is the perfect pairing for Majirel and they should always be used together to ensure the full benefits including softness, mixing, reduced smell and to aid ease of application.
Odour Trapping Technology enrobes the ammonia allowing it to work within the colour but to not evaporate meaning reduced smell making it a more sensorial experience for hairdresser and client.

35 Minute Development time
12.5 volume will give 1-1.5 levels of lift
Ideal to refresh previously coloured lengths and ends with no need to add water to the mixture.
20 volume will give 2 levels of lift and is used for White hair coverage rules.
Darkening natural hair and colouring on the same level
30 volume will give 3 levels of lift.
White Hair Coverage
To cover between 0-50% of white hair, use your target shade alone 1tube (60ml) with 90ml 20 volume [OTT] Odour Trapping Technology oxydant.
To cover 50-100% white hair, mix ½ (30ml) Target Shade with ½ (30ml) Natural Base Shade and 90ml [OTT] Odour Trapping Technology Oxydant for cool reflects.
For warm reflects, mix ½(30ml) target shade with ½(30ml) golden basic shade, with 90ml 20 volume [OTT] Odour Trapping Technology cream oxydant.

Ingredients

For more information, please visit the L’Oréal Partner Shop Consumers should refer to the product packaging for the most relevant ingredient list. In case of any further questions, please contact the consumer care center.

BRAND NEW TECHNOLOGY

Odour Trapping Technology

Our brand-new technology functions by trapping ammonia molecules for less odour

SUSTAINABILITY

Environmental footprint reduced.

-  Tube made of 95% recycled aluminium

-  29% less paper packaging per carton due to leaflet removal *vs previous Majirel

-  Vegan Formula*


-  *No animal derived ingredients or by products

*vs previous Majirel

Everything you need to know about the new Majirel.

Discover the pro tips for the new Majirel coloring experience in salon.

 Play the video What is the New Majirel?

What is the New Majirel?

 Play the video How does the Odour Trapping Technology work?

How does the Odour Trapping Technology work?

 Play the video Odour Trapping Technology Oxydant's & mixing ratios

Odour Trapping Technology Oxydant's & mixing ratios

 Play the video Tell me about the brand new Majirel Boosters

Tell me about the brand new Majirel Boosters

 Play the video Tell me about the Majirel Contrast Booster service

Tell me about the Majirel Contrast Booster service

 Play the video What is Majirel Cool Cover?

What is Majirel Cool Cover?