Ammonia Free hair colour


  • Covers up to 100% grey hair


  • Permanent, long-lasting, natural-looking hair colour
  • Ammonia-free hair colour


  • Up to 3 levels


  • 35 mins: Depending on the service provided by your professional hairdresser total service time may vary

Innovation. No Ammonia. Our luxurious in-salon colour experience powered by Oil. iNOA is our permanent ammonia-free hair colour with 60% oil inside giving high impact colour, up to 48% more shine* and optimal scalp  comfort for healthier-looking results. Concerned about greys? No problem. Inoa covers up to 100% grey hair* whilst keeping  the colour looking lively with high shine.


Experience our professional luxury colour.  With a full range of colours for all hair types and textures. Ask your hairdresser which INOA shade, is perfect for you.


*vs. Before colouration

inoa tube packshot


Get a diagnosis for Inoa with your nearest hairdresser

This product needs a hair diagnosis by a professional.

The latest reviews on this article

Rated 5 out of 5 by from BEST HAIR COLOR I'VE EVER USED!!! My hairstylist recommended it to me. What I love about the INOA Ammonia-Free hair color is: -Many shades to choose from -Found the PERFECT COLOR -Helps to seal the cuticle like a gloss treatment so my hair looks really shiny so I don't have to pay to get gloss treatments anymore to make my hair look shiny & healthy -When the color starts to fade the result is VERY NATURAL -Somehow it makes my hair look like I have natural, beautiful highlights so I don't have to pay to get those done anymore. There are lots of highlights and lowlights that magically seem to appear about a week after I dye my hair. -Color is long-lasting and hydrating -Affordable
Date published: 2020-05-13
Rated 4 out of 5 by from New formula review. I had Inoa applied to my hair over the last 9 months in about 3 monthly intervals for root top up . Today my hairdresser had to re apply my root colour and use tubes of the old formula for my colour as the new formula tubes had not provided the coverage for grey. Its fine for now and I get trying to make a sustainable product but maybe some more testing required. I have an excellent hairdresser and am grateful they fixed the issue. Not sure what will happen when their old supply if my colour runs out.
Date published: 2023-04-12
Rated 3 out of 5 by from Inoa not lasting Have my hair done every four weeks which started three years ago with Inoa. Since the new formula, my hair has started to show the grey roots after just a week. I have dark brown hair and the grey is very obvious. This never happened with the old formula.Not sure why this is happening.
Date published: 2023-04-26
Rated 5 out of 5 by from Great grey coverage and no staining Have recently come across this product and love it. It doesn’t stain the skin and also covers grey hairs really well.
Date published: 2023-04-16
Rated 5 out of 5 by from Great result Been using Inoa for many years. It does not hurt my scalp like other products, cant think of any alternative yet
Date published: 2019-12-22
Rated 5 out of 5 by from Best hair colour you'll ever find for sensitive sc It is rare to find a good permanent hair colour that ticks the boxes for sensitive scalps. This also doesn't contain the harmful ingredients that other colours have. I would rather that it doesn't make my hair fall out, give me burns or long term effects than it last a couple of weeks longer!
Date published: 2023-06-20
Rated 1 out of 5 by from wate of money wastage of money by using INOA PERMANENT & AMMONIA-FREE hair colour, I bought this product and used today but the result as same as before using the product
Date published: 2019-09-06
Rated 4 out of 5 by from New formula review I get a few lowlights to cover greys always very happy with colour also use nioxin colour lock and it kept them from going light Had lowlights done with new formula also had nioxin colour lock My hair was fine till I washed it a week later and my lowlights have brightened ....what is going on
Date published: 2023-04-29
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