![](https://www.lorealprofessionnel.co.uk/-/media/project/loreal/brand-sites/lp/emea/uk/color-trends/inoa-texture.jpg?rev=e8a1d7418e9042ad8b6700692124de63&cx=0.5&cy=0.51&cw=2560&ch=4552&hash=166146F2FBECC64580DF6FBDCA74454F)
Discover our new hair colour innovations
Get inspired by our latest colour signature services before your visit in salon.![](https://www.lorealprofessionnel.co.uk/-/media/project/loreal/brand-sites/lp/shared/baseline/color-trends/landing-page/color-trends-1-banner.jpg?rev=a7a59bf0e71743f189b04d3e030b5892&cx=0.52&cy=0.48&cw=2560&ch=2560&hash=AC0D0BCE0C9136F9E622A421D19C3BDD)
INOA.
![](https://www.lorealprofessionnel.co.uk/-/media/project/loreal/brand-sites/lp/emea/uk/color-trends/inoa-texture.jpg?rev=e8a1d7418e9042ad8b6700692124de63&cx=0.5&cy=0.51&cw=2560&ch=4552&hash=166146F2FBECC64580DF6FBDCA74454F)
Dia Color
Demi-permanent hair colour providing high gloss shine. The end of full hair is here
Discover now![](https://www.lorealprofessionnel.co.uk/-/media/project/loreal/brand-sites/lp/shared/baseline/color-trends/landing-page/color-trends-3-focus-dia-color.jpg?rev=5ad3b320451b4710979e45ec8e617b9a&cx=0.75&cy=0.49&cw=2560&ch=1440&hash=7FB8260988C71F25C1DC9C191D901DC0)
French Balayage.
The professional 2-step technique associating perfectly blended lightening to a nourishing gloss.
Get inspired by French Balayage Pearls for dimensional, luminous and pearly effects.
![](https://www.lorealprofessionnel.co.uk/-/media/project/loreal/brand-sites/lp/shared/baseline/color-trends/landing-page/color-trends-5-french-balayage.jpg?rev=687799a1fe8e4989bd62e8ecd67bf55c&cx=0.75&cy=0.58&cw=2560&ch=1440&hash=AE71FE404C136AB29B80351698FD6357)
![](https://www.lorealprofessionnel.co.uk/-/media/project/loreal/brand-sites/lp/shared/baseline/color-trends/landing-page/color-trends-4-focus-blond-studio.jpg?rev=19c1405c4fe84e23824e82e99cbd9b95&cx=0.5&cy=0.51&cw=2560&ch=1440&hash=C8956BA91C51957CF7AF62592E1E5599)
Dia Light
The acidic gel-cream technology to neutralize & gloss after lightening and refresh lengths after color, the French way.
Discover now![](https://www.lorealprofessionnel.co.uk/-/media/project/loreal/brand-sites/lp/shared/baseline/color-trends/landing-page/color-trends-3-focus-dia-light.jpg?rev=b4e3b53906cc4f59befd53075357dcca&cx=0.76&cy=0.54&cw=2560&ch=1440&hash=76C5EBA96BCF7E419E58B3FFD7E49374)
Majirel.
Permanent hair color highly concentrated in
caring agents offering perfect coverage of grey hair.
![](https://www.lorealprofessionnel.co.uk/-/media/project/loreal/brand-sites/lp/emea/uk/color-trends/majirel-asset.jpg?rev=21a83af32eb54af4a4366cc5a07068bf&cx=0.48&cy=0.37&cw=1645&ch=2000&hash=F4DABF4FBC161BD54CEA2DA6B876D6AA)
![](https://www.lorealprofessionnel.co.uk/-/media/project/loreal/brand-sites/lp/shared/baseline/color-trends/landing-page/color-trends-6-my-hair-id.jpg?rev=265e72698d9e436e880e6f68df756588&cx=0.52&cy=0.37&cw=2560&ch=2560&hash=BE9F3C76365D4BF1B11DCD1B35B8D111)
Receive your professional diagnosis
Ask your hairstylist to experience My Hair [iD], the professional color consultation.
![](https://www.lorealprofessionnel.co.uk/-/media/project/loreal/brand-sites/lp/shared/baseline/color-trends/landing-page/color-trends-7-diag-salon.jpg?rev=1ac069b4870c47eea34656ebe114d011&cx=0.49&cy=0.51&cw=2560&ch=2560&hash=96CAEFDA04174D3E6AAA091561EA3DF8)