HOW DOES HAIR REPAIR TREATMENT WORK?
Can you really repair damaged hair? While it’s impossible to undo the damage done to the hair fibre, it is possible to restore the fibre to its former glory, or even better, using hair repair treatments. The hair fibre itself doesn’t change, but the treatment “fills in” and strengthens the hair by replacing missing proteins and providing a lightweight moisturising layer over the top of the cuticles.
To prevent damaged hair entirely, you need to get to the root of the problem... literally. As new hair grows from the root, you need to make sure you aren’t damaging it from the get-go. For new, healthy hair growth, you need to ask yourself: What’s behind my current hair concerns?
DO YOU REGULARLY COLOUR YOUR HAIR?
Why this causes damaged hair: Especially when it comes to lightening your hair, the colouring process can damage the hair fibre. When bleached, chemicals lift up the cuticles so the colour can be deposited underneath. Over time, this can weaken the entire fibre’s structure.
Symptoms of colour damage: Hair holds its colour less well than in the past. Just a few washes after colouring, it already looks flat and shows signs of brassiness (blondes) or unwanted orange/red (brunettes). Frizz, flyaways and split ends can also develop.
How to care for damaged hair: The L’Oréal Professionnel Pro Fiber at-home hair repair treatment (following the salon programme) includes solutions for damaged hair to target damaged hair and target the damage on the fibre surface. Protecting from the outside.
DO YOU USE HEATED STYLING TOOLS?
Why this causes damage: Straighteners and curling tongs can not only literally burn the hair, but over time they alter the natural shape of the fibre, weakening it. This leaves it flat and harder to style.
Symptoms of heat damage: Hair doesn’t hold curls after styling, straight hair looks limp and dull. Hair strands break when pulled due to broken protein structures.
How to care for damaged hair: Pro Fiber range have been designed for damaged hair due to what’s known in the industry as “mechanical damage” (heated tools.)
HAVE YOU HAD YOUR HAIR PERMANENTLY STYLED?
Why this causes damage: By relaxing or perming (permanent curls) your hair, you fundamentally alter its natural structure, which inevitably damages the strength of the fibre. The chemicals used in the process weaken the hair and can leave it permanently damaged.
Symptoms of perm/ relaxing damage: The texture of your hair, whereas it felt smooth to the touch before (from bouncy curls to sleek lengths), now feels uneven and coarse. Permanent curls and waves hang lower down, without their natural volume. Relaxed hair is limp and dull, with regular flyaways along the lengths.
How to care for damaged hair: Your hair needs a break from extreme chemical damage to restore it to its former glory. While you give your hair some much-needed downtime (no perms, no relaxing, no straightening, no curling), ask your nearest L’Oréal Professionnel about the Pro Fiber treatment.
OTHER REASONS YOU MIGHT NEED HAIR REPAIR
The sun, the environment and how you wear your hair can all also contribute to hair damage. When outdoors, protect your hair (especially if colour-treated, styled or permed/relaxed) from intense UV exposure or bad weather conditions. Also, think about what accessories you regularly use: tight elastics can cause damaged hair, hair breakage and pull at the scalp. A soft ribbon or scrunchie could be an on-trend alternative.
HOW TO FIX SPLIT ENDS IN SECONDS
Have them cut off. Yes, that’s all there is to it. While you can fill in proteins, strengthen and moisturise damaged hair fibre, you can’t fix split ends – there is no glue to permanently stick them back together. Instead, your hairdresser is the only one with a magic wand (a pair of scissors) capable of removing them and giving you a fresh start!
And once you have your brand new non-split ends, it’s time to start your Pro Fiber hair repair routine to prevent any news ones appearing...
