Reengineered to be more professional.
New Serie Expert, the by pros for pros.
Designed by pros for pros with our most expert scientists and hair artists, working hand in hand, in each part of the world.
Together, they tested and selected the most performing technologies to deliver the best technical performance for every service – colour, balayage, lightening...
New Serie Expert, the hair tech pioneer.
We have drastically reduced the Serie Expert range to keep only the best of the best, resulting in a streamlined professional range that offers an exclusive level of performance, protected by 43 patents.
Discover the bestsellers
of Serie Expert.
PURPLE CHROMA CRÈME
BLUE CHROMA CRÈME
SCALP ADVANCED ANTI-OILINESS
SCALP ADVANCED ANTI-DISCOMFORT
SCALP ADVANCED ANTI-DANDRUFF
The professional haircare tech, now in refillablle formats.
Available in eco-refill format with up to 70% less plastic.*
Discover our breakthrough innovation Metal Detox
Wash after wash, metal1 penetrates inside your hair.
Help prevent hair breakage & add shine.
- Up to 97% less hair breakage in just one use2
- Up to 2x more shine2
2Instrumental test on Metal Detox Concentrated Oil, 2022.
Discover the innovation
Neutralises copper in hair before color, balayage and lightening.
Anti-metal cleansing cream
Detoxifies the hair after the services.
Prevents new particles from coming back.
ANTI DEPOSIT PROTECTOR
Protects the fibre from particle deposits and heat.
Why consumers love Metal Detox.
Bought this as my hair is in much need of a little TLC. Leaves my hair soft and silky feeling and so healthy looking. Really pleased and won’t hesitate to buy again.
What a difference this made to my usually dull blonde hair - wow! Thoroughly enjoyed using a little goes a long way.
I am so surprised with this. I’ve used so many ‘detox’ hair care products, which have worked but left my hair feeling dry. This detox’s and leaves my hair soft. I absolutely love it.
It is the best thing I’ve ever put on my hair. It does what it says. It makes your hair softer and shinier and fuller. I would highly recommend it n will definitely buy again.
I currently have tape in hair extensions and as I only wash my hair max twice a week it needs to be a real thorough, deep clean and this range worked incredibly well. I was thinking to take my hair out as it was becoming so dry and unmanageable but this stuff has gave it a new lease of life. Highly recommend especially to people with thick, dry hair. Fantastic.
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