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[Serie Expert]

Reegineered to be more professional & more sustainable.

Powered by professional performance

New Serie Expert, by pros for pros.

Designed by pros for pros with our most expert scientists and hair artists, working hand in hand in every part of the world.
Together, they tested and selected the top performing technologies to deliver the best technical performance for every service - colour, balayage, lightening...

Powered by professional performance

New Serie Expert, the hair tech pioneer.

We have streamlined the Serie Expert range to keep only the best of the best, resulting in a professional range that offers an exclusive level of performance, protected by patents.

Discover the new serie expert

Powered by professional performance

Discover the bestsellers
of Serie Expert.

Vitamino color

Vitamino color

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Absolut repair

Absolut repair

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Blondifier cool

Blondifier cool

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Pro longer

Pro longer

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Anti-metal cleansing cream

Anti-metal cleansing cream

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More professional

New design.

More professional & more sustainable.

[Serie Expert]

A more sustainable range.

Plastic bottles made from up to 95% recycled plastic*

Less virgin plastic.

CO2 neutral manufacturing.
Main factory in Europe.

Saving Water.
With industrial water recycling loop in main factory in Europe.

More sustainable

Metal Detox

Discover our breakthrough innovation Metal Detox

Complement your colour, balayage & lightening.

Patented technology with Glicoamine. The formula helps to neutralize metal inside the fiber.

Up to 87% less risk.
Reliable colour result on hair with excess copper

Can be used with other colour and lightening brands.

Learn more on Metal Detox UK

Learn more on Metal Detox IE

Discover the innovation
Metal Detox.

Metal neutralizer

Spray

Helps to neutralizes excess copper. Applied before colour, balayage and lightening.

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Anti-metal cleansing cream

CLEANSING CREAM SHAMPOO

Shampoo

Cleanses the hair after the services.

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Anti-deposit protector

Anti-deposit protector

Mask

Helps prevent new particles from coming back.

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