INOA Blonde resist

Now INOA is extending the lifetime of your cool blonde, with a new high-resistance technology. Introducing INOA Blonde Resist, this patented formula stabilises and preserves the cool reflects inside of the hair fibre, resulting in an anti-brassy blonde that lasts up to 8.5 washes*. Our first permanent hair colour without ammonia, with an oil delivery system for improved care, leaving your blonde hair feeling better conditioned* and more radiant than before application. The end result is a cool, natural looking blonde , full of depth and different tone levels.