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FASHION WEEK SS20

Defining next season’s hair trends!

#LOREALPRO

BORA AKSU Empower like Frida Kahlo

Lead Artist: Tina Outen


@tinadidit

Hair Trend: Skinny braids with a weathered, textured front. "It's loose, weathered and worn with a tough individual style. Super messy and strong, yet unapologetically feminine.” says Outen

The How-to:
- Mist hair generously with L’Oréal Professionnel TECNI.ART Pli for texture and prepare for styling.
- Apply L’Oréal Professionnel TECNI.ART Transformer Texture Lotion in the palm of the hand and use the product through the hairline and front of hair to define and shape during drying.
- Create a uniformed centre parting before adding an additional layer of Transformer Texture. Massage L’Oréal Professionnel TECNI.ART Super Dust at the root to add grit and lift.
- Using a medium-sized hair tong around the hairline create random, broken texture.
- Keeping the lengths of the hair clean, follow the centre parting down to separate the lengths into two and create a braid on each side of the head.
- Keep each braid skinny, tight and low, shaping the braid behind the ear so it's visible from the front. Secure with a clear band about one inch from the ends.
- Spritz L’Oréal Professionnel TECNI.ART 6-Fix throughout the hair to define the texture.

- Finish with L’Oréal Professionnel TECNI.ART Ring Light, specifically focusing on the ends of the braids to give a super luminous ring light finish from root to ends.

The Pro Tip: You can't get enough texture in the front section. The messier, the better through the parting, the front, the sides and the braids. Imperfect is the new perfect.

Star ProductsTo get the look

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MOLLY GODDARD #Iwokeuplikethis

Lead Artist: Luke Hersheson


@lukehersheson

Hair Trend: The ultimate model off-duty #iwokeuplikethis look. “It’s a ponytail that’s not quite a ponytail, she wants her hair off her face but didn’t bother to pull the ponytail through completely, it’s unfinished but she doesn’t mind. It’s a very ‘real’ hair look, you can imagine a girl trying a dress on and sweeping her hair up.” says Luke.

The How- to:

- Mist the hair thoroughly with L’Oréal Professionnel TECNI.ART Pli to prep. Dry with a hairdryer using diffuser attachment.

- Apply L’Oréal Professionnel TECNI.ART Full Volume Extra Mousse generously throughout the hair for separation.
- Pull the hair back using hands and secure a pony using elastic halfway between the crown and the nape.
- On the final tie-through, pull the hair halfway through the elastic to leave the ends free.
-  Exaggerate the undone feel by breaking the hair apart and pulling out random pieces.

 

The Pro Tip: Pile on the L’Oréal Professionnel TECNI.ART Full Volume Extra Mousse and let the product dry on its own so it gives the hair a separated, piece-y texture that looks lived-in.

Star ProductsTo get the look

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REJINA PYO Quirky, intellectual and expensive

Lead Artist: Tina Outen


@tinadidit

The Look:  Put-together and pushed back, focusing on
the hairline. “We’re opening up the face and pushing
the hair away to reveal the her features. It’s effortless,”
says Tina.

The How-to:
-Prep the hair with L’Oréal Professionnel TECNI.ART
Pli.

- Brush the hair backwards as you blow-dry, focusing
on the roots.
- Use a layer of L’Oréal Professionnel TECNI.ART Fix
Anti-Frizz
to control and contain the roots.
- Wrap barber paper securely around the head and
leave for 10-15 minutes to set the hairline and keep
the hair pushed back.
- To create slight movement in the lengths, apply L’Oréal Professionnel TECNI.ART Liss Control+ and L’Oréal Professionnel TECNI.ART Siren Waves and break up with yourhands for effortless texture and definition.

The Pro Tip: It’s all in the setting and root taming. If you don’t have
barber papers, use a headscarf or pair of tights to push
the roots back and leave to set for 15 minutes or more.

Star ProductsTo get the look

#LOREALPRO

SHARON WAUCHOB Androgynous femininity

Lead Artist: Neil Moodie


@Neilmoodie

Hair Trend: Sleek and flat with no volume and a strong side
parting. “It’s contained and uber-shiny. The hair has a
hardness to it to contrast the ethereal nature of the
clothes” says Neil.

The How-to:

- Mist the hair down with L’Oréal Professionnel
Tecni.ART Pli
to prep the hair for styling 
- Blow-dry the hair flat
- Create a sharp, low side parting that’s flat and sleek to the head.
- Apply L’Oréal Professionnel Tecni.Art Liss Control through the hair for gloss, shine and
to control any flyaways.
- On shorter hair, tuck hair behind the ears so it’s neat and uniformed.
- On longer hair, brush a low pony into the nape of the neck and secure with an
elastic.
-Finish with L’Oréal Professionnel Tecni.Art Ring Light for extra sheen and spritz L’Oréal Professionnel Infinium Pure Soft into the palm of the hand and smooth to tame flyaways.

The Pro Tip: Maintain control and tame hair into place at every step of
styling - begin by blow-drying hair into place using at a low,
slow heat and smoothing from the root to nape with hands
as you go.

Star ProductsTo get the look

#LOREALPRO

ERDEM Inspired by Tina Modotti

Lead Artist: Anthony Turner


@anthonyturnerhair

The Look: A clean, boyish braid topped off with a big black bow. “It’s a quintessential Erdem look. It feels quite tough because of the strict centre parting and tight braid, but the big bow softens the look and makes it feel romantic,” says Turner.

How to: Prep hair with L’Oréal Professionnel TECNI.ART Pli and L’Oréal Professionnel Mythic Oil to create expensive-looking hair.

- Blow-dry hair section by section using a styling nozzle for a sleek, straight finish and lots of tension around the hairline.

- Comb in a strong and strict centre parting.

- Brush the two front sections to neatly cover the ears, lightly backcombing first for hold.

- Create a low tight braid at the back using L’Oréal Professionnel TECNI.ART Infinium Extreme and the styling nozzle to smooth the hair for each braid section.

- Keep the ends precise and bind with black elastic to secure.

- Perfect the ends of the braid and hairline with L’Oréal Professionnel Infinium Extreme.

- To finish, tie a wide black ribbon in a bow and secure with a bobby pin.

The Pro Tip: The hair neatly covering the ears sets this braid apart. Lightly backcomb the hair underneath to prevent hair from separating so it sits in a solid section over the ear.

Star Products To get the look

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