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New Serie Expert

For perfect salon hair everyday

BESPOKE PROFESSIONAL HAIRCARE FOR PERFECT SALON HAIR EVERYDAY

Serie Expert has been delivering professional haircare solutions since 2000, with exclusive formulas and active ingredients for all hair needs. 2017 delivers you a new era of Serie Expert….

#StyleMyHair

Freshly made for you  with Powermix

Powermix treatments, highly concentrated in active ingredients, freshly mixed at the last minute to instantly transform hair. Hair is instantly magnified by a flash of shine and incredible softness. After a consultation, your stylist will create your bespoke your Powermix treatment.

#GLAMTEAM

New homecare starring iconic products


In 2017, Serie Expert reinvents itself and turns a new page in its history! New redisgned packaging that is more premium and environmentally-friendly.

We used the opportunity to improve its environmental footprint more environmentally-friendly packaging and reusable dispensers. Over 50 tons of plastic is saved every year.

Each woman’s hair is unique, differing according to several criteria: hair type, past treatment and beauty routines, as well as the different needs and desires of each person."

Talk to your stylist for advice on the perfect range for your hair.

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#GLAMTEAM

INFORCER anti-breakage


Serie Expert introduces a new strengthening anti-breakage hair treatment supported with vitamin b6 + biotin to help reduce hair breakage and spilt ends.

The Serie Expert Inforcer range—available in shampoo, conditioner and masque.

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    BESPOKE HAIR CONSULTATION GUIDE

    in salon only


    Before each powermix your stylist will analyse your hair routine and expectations before recommending your bespoke hair treatment for perfect salon hair everyday.

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    SHAMPOO

    in salon only


    Serie Expert has 14 dedicated ranges with our very best high precision professional results supported by advanced L’Oréal technologies to treat every hair type and need.

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    POWERMIX

    in salon only


    Powermix : our new intensive personalised treatments selected and prepared before your eyes. With our newest freshly made treatment, your hair is instantly magnified by a flash of shine and incredible softness.

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#StyleMyHair

Meet the new Serie Expert Spokesperson  Tailor Hill

“Hair is an important aspect of my work, so I need to take good care of it. With L’Oréal Professionnel I know my hair will always look beautiful, shiny and healthy as if I’ve just stepped out of the salon!”Taylor Hill