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Fashion Week Hair Trends…

Fashion Week AW17 came and went in the blink of an eye and left behind two key hair trends: ponytails and textured down-dos. Here you’ll find out how to perfect the looks that everyone will be wearing come fall.

We were backstage at the biggest shows this season including Erdem, J.W. Anderson and Topshop Unique; with a pool of hair artist talent including Duffy, Anthony Turner, Adam Reed and Stephen Low to name a few.

The hair story differed somewhat to what we usually see on the A/W runway. Words such as ‘innocent’, ‘angelic’ and ‘pure’ were used to describe many of the effortless looks – something that is more commonly seen of the S/S catwalks. That being said, slicked ponies and bed head textures appeared intermittently, reminding us that choice is always on offer.

Here are our favourite looks and how you can achieve them using Tecni.ART

J.W. Anderson Wang Fashion Week hair AW17

TREND 1: PONYTAILS

J.W.ANDERSON

The Peek Pony
Inspiration: Last Seasons pretty little rich girl goes on a night out
Hair by Anthony Turner


1. Sweep the top section of hair from one side to the other

2. Saturate section by section with a combination of Tecni.ART Pli and Tecni.ART Full Volume Extra, making sure to keep the side-swept front section separate

3. Directional blow dry, then apply Mythic Oil through the mid-lengths to ends for a smooth finish

4. To create the pony, sweep the hair around to the opposite side to the parting, making sure the ear peeks out before fastening with an elastic

5. Finish with Mythic Oil and Infinium Extra Strong

Haizhen Wang Fashion Week hair AW17

 
HAIZHEN WANG

The Band-less Pony
Inspiration: Understated goth meets high-end fashion

Hair by Adam Reed, Percy & Reed 

1. Dampen the hair with water and spray Tecni.ART Pli through out

2. To help create a defined shape apply Tecni.ART Glue through mid-lengths to ends

3. Pull hair back into a low pony then blow dry on a slow speed until set

4. Once dry, cut the elastic and separate out the ‘glued’ ends to leave a slightly undone look

Erdem Fashion Week hair AW17




ERDEM


East Meets West Pony
Inspiration: A fresh and innocent take that moves away from last seasons darkness

Hair by Anthony Turner

 

1. Apply Tecni.ART Pli section by section then blow dry

 

2. Create a centre parting  and apply Mythic Oil to the lengths and ends for added shine

 

3. Secure pony with elastic and spray Infinium Extra Strong to finish

Eudon Choi Wang Fashion Week hair AW17




EUDON CHOI


Boyish Modern Pony
Inspiration: Minimialism

Hair by Stephen Low, Neville Hair & Beauty

 

1. Part the hair dramatically to one side

 

2. Combing through Volume Architect and blow dry smooth

 

3. Smooth any fly-aways with Liss Control + and spritiz Fix Design for hold

 

4. Smooth down and secure in a low pony

Sid Neigum Fashion Week hair AW17



SID NEIGUM AW17

Effortlessly Pony

Inspiration: Luxe fabric meets luxe hair
Hair by Daniel Fiorio 

 

1. Prep hair with Tecni.ART Sleek & Swing and Liss Control to provide gentle frizz control and shine

 

2. To get a perfect sheen, straighten the hair using Steampod

 

3. Part the hair in the centre and tie at the nape of the neck.

 

4. Loosen the hair slightly from the band to create a soft effect, and wrap a strand of hair around the band to finish

Daks FW hair AW17

TREND 2: EFFORTLESS HAIR

DAKS AW17

 

"Just Woke-Up"

Inspiration: Effortless bed head with natural texture
Hair by Stephen Lowe

1. Prep dry hair with Tecni.ART Messy Cliché to give natural wave

 

2. Blow dry the hair, while raking your hands through the lengths to smooth

 

3. Using a large tong, take ample-sized sections and create barely-there bends through the mid-lengths

4. Shake, then massage in Tecni.ART Super Dust to the roots and lengths to create a natural bedhead texture



Central Saint Martins FW hair AW17





CENTRAL SAINT MARTINS MA SHOW

Inspiration: Morroccan Talita Wave
Hair by Adam Reed, Percy & Reed

 

1. Spray Tecni.ART Beach Waves throughout for a matte, dry and textured finish

 

2. Dry the hair working with the natural shape or twist drying

 

3. Apply a little Tecni.ART Scruff Me for a boost of grungy dishevelled texture

 

Palmer Harding FW hair AW17

PALMER // HARDING AW17 

"Natural Unwashed"
Inspiration: Natural and unwashed with a gothic feel
Hair by Stephen Lowe

1. Prep the hair by applying Tecni.ART Beach Waves throughout

 

2. Twist the lengths and dry them to give this hint of natural movement

 

3. Apply a blend of Tecni.ART Density Material and Liss Control + serum to the roots for an unwashed sheen effect

 

4. Simply rake back the hair with your fingers to one side

Top shop Fashion Week hair AW17







TOPSHOP AW17

 

"Glassy Smooth Hair"
Inspiration: 90's Versace
Hair by Duffy


1. Spray Tecni.ART Pli to slightly damp hair

2. Blow dry hair.


3. Straighten the hair with Steampod for the ultimate shine and control