Dia Richesse Hi-Visibility
DIA | Semi Permanent Hair Colour
NEW SPEEDY PROFESSIONAL IN-SALON SERVICE MENU
Not enough time in the day to eat or sleep, let alone take time to pamper yourself? L’Oréal Professionnel may have the solution for you! We have created three stunning professional in-salon colour services using our tone-on-tone range, DIA, that can be achieved in 60 minutes* or less. Inspired by make-up, the services, The Foundation, The Gloss and The Concealer, will add the professional touch to your hair in no time!
Discover the speedy services in a salon near you.
Perfect for your first ever in-salon colour service or for your colourist to add stunning richness and depth to your hair colour with Dia Richesse.
A vibrant global result created with ultra-visible reflects. Perfect for a client desiring a stunning rich colour with intense shine.
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Does your colour feel dull and flat? Are you battling tired colour? The Gloss service, using DIA Light, is the perfect speedy colour refresher to achieve that sought after condition and beautiful shine in just 60 minutes*.
The perfect partner for any blow dry. If you don’t have time for a full in-salon colour service, Hair Touch Up is your root concealer, blending away the grey and, it washes out after just one shampoo**. Available in 6 colours to blend with all bases. Ask in salon for a Root Touch Up Blow Dry, it will only take 30 minutes*.
* Subject to individuals hair.
** Instrumental test with Hair Touch Up before application vs after application + 1 shampoo with classic shampoo