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Reach you hair goals with Smartbond

The ultimate bond strengthening service for every colour, highlight & straightening for strong and protected hair.

What is Smartbond?

Smartbond is L’Oréal Professionnel’s ultimate bond strengthening service, added to your colour services in salon to minimise any potential damage & protect your hair.

Smartbond is designed to protect the bonds deep within the hair & strengthen them during technical processes, such as lightening and colouring, resulting in hair that is stronger, feels touchably softer, and looks shinier.

How does Smartbond work?

Smartbond is a two-step process which allows the colourist to protect the hair & prevent damage during a technical service.

Step 1 : Bond Strengthening Additive

Smartbond Step 1 contains maleic acid which works smartly during chemical processes, such as lightening and colouring, it limits the oxidative stress and preserves the strong bonds & captures the ions and allows the reconstruction of weak bonds.

Step 2 : Bond Strengthening system pre-shampoo

Smartbond Step 2 is applied to the hair once the colour or lightener is removed as a pre-shampoo. It also contains maleic acid which continues to capture the ions to allow the weaker bonds to reform. It contains a blend of ceramides & polymers to provide condition & shine to the hair.

Step 3: Conditioner

Smartbond customers can re-inforce the in salon service with Step 3, an at home conditioner that continuously strengthens the fibre week after week, allowing you to keep the outstanding salon result simply at home by using once a week for 1-3 minutes.

Why use Smartbond?

1. Smartbond protects hair during lightening and colouring.
2. Hair fibre will have more bonds resulting in healthy and strong hair.
3. The smart formula leaves hair with a smooth luxurious ceramic feel. Rediscover the shine, evenness & softness of natural hair.

Also, Smartbond is specially formulated to work with L’Oreal Professionnel products, meaning:
1. It does not affect the lift of our Blond Studio range 
2. 100% synergy with L’Oreal Professionnel products
3. Practical & easy to use in salon: no change to your mixing ratios, no need to change your oxydant level
4. Perfect & predictable colour uniformity on lengths & ends of hair 



Discover Smartbond

hairdressers jack howard and paul edmonds
smartbond technology video
blonde hair before loreal smartbond
pink hair after loreal smartbond

Smartbond is our new generation bond strengthening system. Protect your hair while colouring. Add for softer, stronger, shinier hair.

pink hair colour with smartbond
  1. Gloved hand adding lighting product


    Step 1

    Mix pre-lightener with oxydant as usual. Add Smartbond Step 1 (8ml) for every 30gr of pre-lightener.

  2. Mixing Smartbond ingredients


    Step 2

    Mix together.

  3. Man applying Smarbond


    Step 3

    Apply & leave to develop as usual. Rinse off. Do not shampoo.

  4. Combing Smartbond through model's hair


    Step 4

    Apply between 4-8 pumps of Smartbond Step 2 Pre-shampoo, depending on hair length, into hair from roots to ends.

  5. Woman having hair rinsed


    Step 5

    Leave on for 10 minutes. Rinse off thoroughly.

  6. Woman having hair washed and conditioned


    Step 6

    Shampoo & condition with your preferred L'Oréal Professionnel product. To re-inforce the in salon service with Smartbond Step 3.

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  1. Model with long straight black hair


    Peter Mark

    “Not just a smart but genius additive, smartbond has now changed how we colour hair.  ultimate condition, smoothness and incredible shine with no negative impact on your colour results.”

  2. Blonde model with long curly hair


    Dylan Bradshaw

    “Working with smartbond allows me as a colourist to achieve greater colour results while giving me confidence in the knowledge that every client’s hair will be protected during each colour service.”

  3. Model with long brown curly hair



    “I've been colouring hair for close on to 35 years now ... seen products come and go!  but smartbond is a real game changer. I love it!”

  4. Model with long blonde hair portrait


    Brown sugar

    “Overall a fantastic product. Easy to use as it does not compromise lift or change in development times.”

  5. Smiling model with wavy brown hair


    Black Amber

    “L’Oréal professionnel’s latest innovative haircare discovery, allows you to colour and lift hair without compromising the hair condition.”

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