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About Us

At L’Oréal Professionnel, we believe in the powerful combination of advanced research and professional expertise to give you the hair you’ve always wanted. Explore this page to learn more about our brand, heritage and mission.

Adam Reed hairdresser backstage

Our Heritage

The story spans back as far as 1907, when French chemist Eugéne Schueller developed a hair dye formula which revolutionised the hairdressing world. Two years later the company he founded became L'Oréal.

Since Eugéne's first discovery, we have kept his passion alive by providing hairdressers with our most innovative products, tested and approved by the greatest names in hairdressing. Today we are still at the forefront, with highly innovative products continuing to be one of the leads in originality, innovation and market leadership. 

We believe in being at the head of both trends and technology. You'll find our products backstage at the biggest fashion week shows and in the hands of the top stylists, forming strong links with top designers, photographers, and beauty and fashion magazines in order to raise the profile of the hairdressing industry. 

Everyone’s hair is different which is why we have an extensive range of hair care, styling and colour products to meet your individual needs. Discover the products which are perfect for you by speaking to your hairdresser at your nearest L’Oréal Professionnel salon.

To contact us, please:

Write to our registered office: 255 Hammersmith Road, London, W6 8AZ.

Call us on 0800 0304 034 (UK) or 1800 535 616 (Ireland).

Email us at