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Tone-on-tone hair colour

COVERING

  • Improved white hair coverage up to 70% on base shades

DURABILITY

  • Up to 4 weeks

LIGHTENING

  • Up to 1.5 levels Tailored intensity

DEVELOPMENT TIME

  • Up to 20 mins: Depending on the service provided by your professional hairdresser total service time may vary

A perfect hair dye for your first time. DIA Richesse illuminates natural hair colour through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptional soft feel. Wondering how to cover grey hair? This is ideal for blending away your first grey hairs leaving it with a natural-looking colour. The short development time also makes it perfect for quick hair dye top up services for those with busy lives. With its innovative conditioning formula, it leaves your hair feeling conditioned, looking glossy and helps to enhance the vibrancy. Not looking for a drastic change? Why not try a clear gloss for a dazzling reflective high shine finish.

OVER 60 shades available

  • hair color shade 3
  • hair color shade 4
  • hair color shade 415
  • hair color shade 5
  • haircolor_shade_6
  • haircolor_shade_7
  1. 1

    DIA LIGHT

    Buy Now

    in salon only 20 mins

    Semi Permanent Hair Colour
    DIA

    Tone-on-tone hair colour ideal for previously coloured or weakened hair! Over 40 Shades Available!

  2. 2

    DIA RICHESSE

    Buy Now

    in salon only 20 mins

    Semi Permanent Hair Colour
    DIA

    Tone-on-tone hair colour ideal for blending away your first grey hairs! Over 60 Shades Available!

  1. 1
  2. 2

Semi Permanent Hair Colour

Dia Richesse

Get a diagnosis for Dia Richesse with your nearest hairdresser

This product needs a hair diagnosis by a professional.

The latest reviews on this article

Rated 5 out of 5 by from High polish product! Great product! It is easy to work with! It is malleable and very versatile. It is has a wide array of shades and provides a glossy finish!
Date published: 2019-03-17
Rated 5 out of 5 by from Great natural finish I think it is great as you use it for more of a natural finish - ideal for someone who doesn't want to commit to a permanent colour. I love the metallic range too (e.g. 0.11 & 0.26)
Date published: 2019-03-17
Rated 5 out of 5 by from I've been hooked for 17years, simply beautiful! I've used diacolour since I was 17, I'm now 34 and still wouldn't stray. As a hairdresser I haven't found a semi/ demi range that comes close to L'Oréal. And as a client, I just love my hair colour!
Date published: 2021-03-17
Rated 5 out of 5 by from Love I love this range,from pink sorbet to glossing. Beautiful for all ages
Date published: 2020-08-16
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