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Bonding

Smartbond

SMARTBOND | 1500 ml

  • Treat Damaged Hair

Get a diagnosis for SMARTBOND Smartbond at your nearest hairdresser

This product needs a hair diagnosis by a professional.

Bond strengthening system for all colour and bleach services

HAIR TYPE

  • For use on all hair types during your hair colouring service

RESULT

  • Stronger
  • Softer
  • Shinier

Q&A:

1. What is SMARTBOND?

SMARTBOND is a system that protects and strengthens the hair during technical services (such as bleach and hair colour). The system consists of 3 components, the first 2 being used at the salon and the 3rd one at home. It is very easy to use and adapted to the hairdresser’s routine.

2. Isn’t maleic acid a patented ingredient?

As with many ingredients, the use of maleic acid in the beauty industry has been known for years - including in hair treatments such as haircare, hair bleaching or colouring. The ingredient alone cannot be patented.

3. A competitor is claiming that L’Oréal has infringed its patent. Is it true?

No it’s not true. SMARTBOND is a unique formula, specifically developed by our laboratories to strengthen and protect the hair during in-salon technical services.


SMARTBOND is our new protective and strengthening service, specifically designed for our hairdressers.


With input from our long-term partnerships with hairdressers, L’Oréal’s Research & Innovation Department used its 100 years of scientific expertise and long-standing knowledge in high-performance hair care to create SMARTBOND.


SMARTBOND is a unique system that protects and strengthens the hair during technical services (such as bleach and hair colour). The system consists of 3 components, the first 2 being used at the salon and the 3rd one at home. It is very easy to use and adapted to the hairdresser’s routine.


Discover it now at your L’Oréal Professionnel salon.

Blonde female posing with a peace sign

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Smartbond Discover

Best blondes for summer: Ash blonde vs buttery blonde

It's true what they say, blonde hair will never go out of style. Of all the shades of blonde we've spotted this season, our favourites would have to be ash and buttery blonde, but which one will you be sporting over the summer?

hairdressers jack howard and paul edmonds
blonde hair before loreal smartbond
pink hair after loreal smartbond

Smartbond is our new generation bond strengthening system. Protect your hair while colouring. Add for softer, stronger, shinier hair.

What is Smartbond?
pink hair colour with smartbond
Smartbond hair bonding kit

Bonding

Smartbond

SMARTBOND | 1500 ml

  • Treat Damaged Hair

Get a diagnosis for SMARTBOND Smartbond at your nearest hairdresser

This product needs a hair diagnosis by a professional.