What is your  Cool look?



Personalise your blonde with a touch of Ash and create a tailor-made ash blonde with icy contrasts. 



Cool down your brunette with a richer shade of brown making it on trend for the Autumn/Winter season.



Go for cooler ash to enhance your cool brunette and add some icy cool lights to complement your colour result. 

For the Ash Blonde

Achieve the look

Pre-lightened with Blond Studio Platinium Plus, toned using the NEW DIA Light Milkshake 10.23 + Clear (1:1)

For the Cool Brunette

Achieve the look

Roots: DIA Richesse 5.01 Mid-lengths and ends using DIA Richesse 4

For the Ash Brunette

Achieve the look

Pre-lightened using Majimèche throughout in a free hand technique and toned with DIA Richesse 7.23 + Clear (1:1)


Our expert's Opinion

Adam Reed | L'Oreal Professionnel

by Adam Reed

Editorial Ambassador for L’Oréal Professionnel

Everybody is having these cool shades in the salon and what I love about them is that they are absolutely ageless.

I also love that anybody can wear them and they enhance your natural colour and I can really personalise the tone.


Discover the "Parisian Cool" Shades

Achieve your Ash Blonde, Cool Brunette and Icy Brunette with the available shades in both the Majirel and Dia Ranges!


Get Inspired 

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