EMBRACE THE COOL LOOK
PARISIAN COOL
A unique “Colour Me French” service
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What is your Cool look?
Ash
Blonde
Personalise your blonde with a touch of Ash and create a tailor-made ash blonde with icy contrasts.
Cool
Brunette
Cool down your brunette with a richer shade of brown making it on trend for the Autumn/Winter season.
Ash
Brunette
Go for cooler ash to enhance your cool brunette and add some icy cool lights to complement your colour result.
For the Ash Blonde
Achieve the look
Formula:
Pre-lightened with Blond Studio Platinium Plus, toned using the NEW DIA Light Milkshake 10.23 + Clear (1:1)
For the Cool Brunette
Achieve the look
Formula:
Roots: DIA Richesse 5.01 Mid-lengths and ends using DIA Richesse 4
For the Ash Brunette
Achieve the look
Formula:
Pre-lightened using Majimèche throughout in a free hand technique and toned with DIA Richesse 7.23 + Clear (1:1)
#ParisianCool
Our expert's Opinion
by Adam Reed
Editorial Ambassador for L’Oréal Professionnel
@ADAMREEDHAIR
Everybody is having these cool shades in the salon and what I love about them is that they are absolutely ageless.
I also love that anybody can wear them and they enhance your natural colour and I can really personalise the tone.
#BECOOLBEPARISIAN