Improved white hair coverage up to 50% on base shades
Up to 1.5 levels Tailored intensity
Depending on the service provided by your professional hairdresser total service time may vary.
Our most visible low commitment tone-on-tone colour, designed to give ultra-visible reflects and intense shine even on dark hair. DIA Richesse Hi-Visibility colour fades gradually with time, minimising the root effect.
This fast-impact, ammonia-free formula, which comes in five new shades, gives exceptional results to add to or enhance natural colour.