New
[Serie Expert]
Reengineered to be more professional.
#SerieExpert
More performant
New Serie Expert, the by pros for pros.
Designed by pros for pros with our most expert scientists and hair artists, working hand in hand, in each part of the world.
Together, they tested and selected the most performing technologies to deliver the best technical performance for every service – colour, balayage, lightening...
More performant
New Serie Expert, the hair tech pioneer.
We have drastically reduced the Serie Expert range to keep only the best of the best, resulting in a streamlined professional range that offers an exclusive level of performance, protected by 43 patents.
More performant
Discover the bestsellers
of Serie Expert.
METAL DETOX
CURL EXPRESSION
PURPLE CHROMA CRÈME
BLUE CHROMA CRÈME
SERIOXYL ADVANCED
SCALP ADVANCED ANTI-OILINESS
SCALP ADVANCED ANTI-DISCOMFORT
SCALP ADVANCED ANTI-DANDRUFF
MORE SUSTAINABLE
The professional haircare tech, now in refillablle formats.
Available in eco-refill format with up to 70% less plastic.*
#VitaminoColor
70%
less plastic
Metal Detox
Discover our breakthrough innovation Metal Detox
Wash after wash, metal1 penetrates inside your hair.
Help prevent hair breakage & add shine.
- Up to 97% less hair breakage in just one use2
- Up to 2x more shine2
1Copper
2Instrumental test on Metal Detox Concentrated Oil, 2022.
Discover the innovation
Metal Detox.
Metal neutraliser
Spray
Neutralises copper in hair before color, balayage and lightening.
Anti-metal cleansing cream
Shampoo
Detoxifies the hair after the services.
Anti-deposit protector
Mask
Prevents new particles from coming back.
ANTI DEPOSIT PROTECTOR
Concentred Oil
Protects the fibre from particle deposits and heat.
THE REVIEWS
Why consumers love Metal Detox.
Fab product!
Bought this as my hair is in much need of a little TLC. Leaves my hair soft and silky feeling and so healthy looking. Really pleased and won’t hesitate to buy again.
Surprising.
What a difference this made to my usually dull blonde hair - wow! Thoroughly enjoyed using a little goes a long way.
Love it.
I am so surprised with this. I’ve used so many ‘detox’ hair care products, which have worked but left my hair feeling dry. This detox’s and leaves my hair soft. I absolutely love it.
Excellent.
It is the best thing I’ve ever put on my hair. It does what it says. It makes your hair softer and shinier and fuller. I would highly recommend it n will definitely buy again.
Just incredible.
I currently have tape in hair extensions and as I only wash my hair max twice a week it needs to be a real thorough, deep clean and this range worked incredibly well. I was thinking to take my hair out as it was becoming so dry and unmanageable but this stuff has gave it a new lease of life. Highly recommend especially to people with thick, dry hair. Fantastic.
Find a stylist
near you.
