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Why this causes damaged hair: Especially when it comes to lightening your hair, the colouring process can damage the hair fibre. When bleached, chemicals lift up the cuticles so the colour can be deposited underneath. Over time, this can weaken the entire fibre’s structure.

Symptoms of colour damage: Hair holds its colour less well than in the past. Just a few washes after colouring, it already looks flat and shows signs of brassiness (blondes) or unwanted orange/red (brunettes). Frizz, flyaways and split ends can also develop.

How to care for damaged hair: The L’Oréal Professionnel Pro Fiber at-home hair repair treatment (following the salon programme) includes solutions for damaged hair to target damaged hair and target the damage on the fibre surface. Protecting from the outside.


Can you really repair damaged hair? While it’s impossible to undo the damage done to the hair fibre, it is possible to restore the fibre to its former glory, or even better, using hair repair treatments. The hair fibre itself doesn’t change, but the treatment “fills in” and strengthens the hair by replacing missing proteins and providing a lightweight moisturising layer over the top of the cuticles.

To prevent damaged hair entirely, you need to get to the root of the problem... literally. As new hair grows from the root, you need to make sure you aren’t damaging it from the get-go. For new, healthy hair growth, you need to ask yourself: What’s behind my current hair concerns?