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THE BEST SOLUTION IS ONE THAT LASTS

Discover PRO FIBER

Get a diagnosis for Pro Fiber at your nearest hairdresser

Behind the scenes withHailey Baldwin

Hailey Baldwin wearing black top

As a global rising star, Hailey Baldwin is constantly dealing with new hairstyles and haircuts. Backstage, she shares with us what her hair really needs: restoration. Not just any restoration, but the kind that lasts. That explains why she was instantly convinced by Pro Fiber...

Hailey Baldwin holding pro fiber concentrate
Shampoo figure of 8
More about Hailey 
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Re-Create Packshots

#STYLEMYHAIR

The secret for long-lasting results? Pro Fiber Re-Charge

Pro fiber packshots
Hailey Baldwin holding up concentrate
Wavy Brunette hair
Pro Fiber Boosters

Hailey Baldwin holding booster

How it works, Step by Step

  1. Blonde Hair being styled

    1

    INITIATE IN SALON STEP 1

    in salon only


    After an in-depth consultation your hairdresser will prepare your hair by applying the appropriate Pro Fiber Shampoo and give you a relaxing head massage. They will then select the relevant Concentrate that can only be found in salon and apply it onto the damaged areas of your hair.

  2. Blonde hair being shampooed

    2

    INITIATE IN SALON STEP 2

    in salon only


    Next your hairdresser will apply the Renew Masque on top of the Concentrate, massaging it into the hair fibre using a professional layering technique. After your blow-dry your hair will look shiny and feel healthy.

  3. Blonde hair model portrait shot

    3

    PROLONG AND RECHARGE

    at home


    Prolong the smoothing effect of your Pro Fiber in-salon treatment by following the at-home programme. After using the Shampoo and Conditioner or Mask, complete the programme with the relevant Leave-in and enjoy the benefits of your hair being protected against heat. To boost the treatment on every fourth shampoo substitute the Conditioner or Mask with the Re-Charge Booster. Leave on for 5 minutes, lather and rinse carefully.

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#GLAMTEAM

15 Years of RESEARCH

Pro-FIber Shampoo figure of 8
Pro Fiber re-create packshots

Patricia Pineau L’Oréal’s Scientific Communications Director


It’s our best ever formula achieved in the field of damaged hair.

Pro Fiber is our first long-lasting recharging hair care programme for damaged hair. It starts in salon and is prolonged at home. After 7 years of intense research, L’Oréal’s Research laboratories have developed our most sophisticated hair care technology to date: the APTYL 100 molecular complex. By combining Aminosilane with a special cationic polymer. L’Oréal Research has, for the its first time paved our way to a new innovation in long-lasting hair care. L’Oréal Research has performed numerous tests to demonstrate both the efficacy and durability of APTYL 100.

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PRO FIBER RANGES

Pro Fiber concentrate packshots
Pro Fiber 4 ranges


Inspired by L’Oréal Research’s understanding of damaged hair, Pro Fiber offers 4 ranges for different hair thicknesses:

RE-CREATE – For fine to very fine hair

REVIVE - For fine to medium hair

RESTORE - For medium to thick hair

RE-COVER - For thick to very thick hair