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L'Oreal Professional AW17 IT Looks


@giizeleoliveira @haileybaldwin

With the next season just around the corner, L’Oréal Professionnel has spotted two must-have trends for Autumn/Winter 2017. Brazilian-born model & blogger, Gizele Oliveira (left) wears our first new service, Tiger Eye, perfect for the experimental brunette.

The second trend, modelled by our stunning ambassador, Hailey Baldwin (right), is Root Shadow, a refresh of your blonde ready for the next season.

These looks are perfect to keep that spring in your step going into Autumn/Winter 2017.

"It’s amazing how just a new hair colour can change everything“  - Hailey Baldwin

Vanessa Bruno next to door

Vanessa Bruno


Vanessa Bruno, well-known French Fashion Designer, shared her vision for 2017 colours, textures and fashion and has been the inspiration for this seasons trending looks. Her obsession: To make every hair colour so natural that each client’s beauty will seamlessly be enhanced.

"As a fashion designer, my purpose is to accompany women in each moment of their life, to make them feel comfortable but at the same time desirable… L’Oréal Professionnel is doing exactly the same with hair" - Vanessa Bruno


Tiger Eye

Tiger Eye

IT LOOKS Autumn/Winter 2017

This look combines a rich base with subtle caramel highlights that your colourist will paint delicately into your hair. A stunning multi-dimensional result that is full of texture with an integrated depth of colour.

This service is perfect if you are an experimental brunette looking for a subtle yet beautiful difference going into Autumn/Winter.

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Root Shadow

Root Shadow


The perfect look to be an on-trend blonde. With this service your L’Oréal Professional colourist will refresh the tone of the hair and create a blurred root for a beautifully soft and translucent result leaving the roots gracefully visible.

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AW17 IT Looks Technical Manual


Technical Guide

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Behind the scenes of  IT Looks Autumn/ Winter 2017

Behind the scenes of AW17 IT Looks
Behind the scenes of AW17
 Behind the Scenes AW17

IT Looks behind the scenes AW17


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Smartbond hair bonding kit


With Smartbond, and L'Oréal Professionnel's luxurious colour and lightening products, your hairdresser can now guarantee that your hair will feel and look stronger after your usual colour service.

It's perfect for anyone who's colouring their hair, from extreme colour transformations, subtle colour changes and first time colourers who are worried about damage.

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