“English girls have a strong sense of style that’s quite specific. There’s a carefree spirit to it a little bit of wrongness that makes it right.” Malcolm Edwards   Carefree bad boy and cool London girl…two amazing London Addixion looks. Watch the video below to learn how to achieve these...

Do you want to learn how to create this 50s inspired quiff? It only takes a few easy steps:                             1. Apply tecni art volume lift mousse to freshly-washed hair and dry using a vent brush to achieve maximum root...

    Check out Malcolm Edwards’ advice for creating the London Addixion looks! “The haircut that works best for all the girls’ looks that we’ve done for London Addixion is long sexy layers with length down to the chest. The layers help you make it much more versatile. I think it’s...