Spring is finally here, which also means the launch of our Spring/Summer 2012 colour collections. Get ready to inspire your clients with the latest trends from the catwalk with our new collection, Somptueux.   Before Somptueux is officially launched in salons this April, we are giving passionate...

Wondering about this year’s trends? For 2012, ID ARTIST Michelle Selby recommends different types of plaits:   “Plaiting the hair all the way round the head is a very effective soft, cute style, or braiding the hair to make a fringe at the front can make a look different. The sleek pony tail...

Bondage has been a major theme on the catwalk this season and the focus of ID ARTIST Michelle Selby’s new hair and clothes designs.   “This is my second collection of 2011 and I love it!” says Michelle about Beyond Bondage, which includes “both smooth and sleek looks as well as wilder...