ID Artist Shelley Manley shares with us her experience at the Catwalk Showcase and the trends dominating this season’s collections:   “For L’Oréal’s Original Beauty collection I was at the hippodrome in Birmingham for the showcase, which was amazing. We get to research the trends...

  Julie Wilson, a second year ID ARTIST, reveals insights from the course so far.   "I recently attended the A/W11 Colour Collection launch and had a fantastic time. It really was the best to date! I came back feeling enthusiastic and excited to be part of such an amazing team of hairdressers",...

In 2003, L’Oréal Professionnel had a dream; to create a state of the art talent development programme in the hairdressing world. The name of this program is L’Oréal Professionnel’s id artist program. This year’s young and passionate ID artists are here to inspire you with new styles, quick...