“I love seeing girls on the underground at rush hour getting their looks on and doing little things with their hair that they do every day—they don’t even need to look. That kind of brave, nonchalant attitude is what we were trying to create.” Malcolm Edwards   Good news everyone, the wait...

  Summer is just around the corner so why not dazzle under the sun? With the new colour collection from INOA, Blonde Privé, your hairdresser can create a tailor made blonde to perfectly suit your style. With twelve new INOA shades you can achieve your most desired blonde, from nude beige tones...

Inspired by Londoners’ fashion-forwardness , these three amazing products will help you create funky, edgy looks. Introducing the three new additions to our tecni art range! To make the most of these products, check out Malcolm Edward’s styling tips: bubbles soufflé Bubbles soufflé is a cream...