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WANT TO BE UNIQUE?

Only your colorist can tailor your #COLORFULHAIR

Find your closest salon and bring uniqueness to your hair!

BEFORE

BEFORE

Test test test test invite you to get your hair styled for free by one of our top hairdressers at Village Underground, 54 Holywell Lane, Shoreditch, London, EC2A 3PQ.

You will get a 20-minute styling service* at a fun, glam, pro and connected event.

Book now

THEN

AFTER

AFTER

Pick from hundreds of participating salons and join the HAIR FASHION NIGHT from your local town with your friends!

Book your 20-minute styling service* and discover the latest talent at your nearest salon.

Book now

*on dry hair  

Beauty blogger Kristina Bazan and hair stylist
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#STYLEMYHAIR

GET INSPIRED & DOWNLOAD OUR NEW STYLE MY HAIR APP!

We have found our top 10 hair trends of the season, spotted at the recent Fashion Weeks'.

From Top Knots to Double Braids, try them on with our Style My Hair app and pick your favourite look before your Hair Fashion Night appointment.

Behind the scenes withHailey Baldwin

Hailey Baldwin wearing black top

As a global rising star, Hailey Baldwin is constantly dealing with new hairstyles and haircuts. Backstage, she shares with us what her hair really needs: restoration. Not just any restoration, but the kind that lasts. That explains why she was instantly convinced by Pro Fiber...

Hailey Baldwin holding pro fiber concentrate
Shampoo figure of 8
More about Hailey 
Hailey Baldwin taking mirror selfie
Hailey Baldwin posing doing peace signs
Re-Create Packshots

Group of all model shots

DISCOVER

Picture Perfect

In the selfie age, we all know the importance of looking good, especially when you are out with friends and they get a little snap happy. This is why you will love L’Oréal Professionnel’s  five new picture-perfect services for photo ready hair. 

DISCOVER NOW
Blonde model side profile in black and white

Hairdetox

Hair ReBoot Technical Guide

Download Now

#STYLEMYHAIR

More details on Colour Correction

#HFNight

Last year in France An amazing night!

Image of model with plait wrapped around head
Hairdresser styling hair at a hairdressing event
Two girls taking a selfie
Model sitting down with braided hair Image of a DJ with bring lights
Image of L'Oréal Logo above display of products
Image of live hairdressing event

#GLAMTEAM

Lavender Hair

A kiss of colour


This look is amazing on sleek, bob length hair. Electric Violet is applied to the roots, then, using the melting technique, colour blends seamlessly to a soft lavender lilac, for a kiss of colour without any harsh lines. Dial it up by applying a darker lavender to the underneath layers of hair, adding more drama to flowing styles.

Get this colorful hair service in a salon near you

  1. Brunette model with long wavey hair

    1

    LUMINIZER


    Try our service to bring an incredible shot of shine to your colour.

  2. Blonde model with long hair

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    NEUTRALIZER


    This is the ideal service to get rid of brassiness. Perfect for blondes and brunettes alike.

  3. Woman with shoulder length brunette hair

    3

    SCULPTOR


    This is the perfect service for multi-dimentional hair colour results.

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  1. Gloved hand adding lighting product

    1

    Step 1


    Mix pre-lightener with oxydant as usual. Add Smartbond Step 1 (8ml) for every 30gr of pre-lightener.

  2. Mixing Smartbond ingredients

    2

    Step 2


    Mix together.

  3. Man applying Smarbond

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    Step 3


    Apply & leave to develop as usual. Rinse off. Do not shampoo.

  4. Combing Smartbond through model's hair

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    Step 4


    Apply between 4-8 pumps of Smartbond Step 2 Pre-shampoo, depending on hair length, into hair from roots to ends.

  5. Woman having hair rinsed

    5

    Step 5


    Leave on for 10 minutes. Rinse off thoroughly.

  6. Woman having hair washed and conditioned

    6

    Step 6


    Shampoo & condition with your preferred L'Oréal Professionnel product. To re-inforce the in salon service with Smartbond Step 3.

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  1. Platinium Plus, Platinium Amonia Free, Nutri-developer

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    Hair lightener

    Hair Lightener
    BLOND STUDIO

  2. Smartbond hair bonding kit

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    smartbond

    Bonding
    SMARTBOND

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    colorful Hair

    Semi Permanent Hair Colour
    Colorful Hair

    7 shades + 1 clear for infinite possibilities

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