série expert's unique molecular precision technology, haircare expertise and innovative formulations, mean that the products can effectively target the three different zones of the hair fibre: the surface, the cuticle and the cortex, which is the very heart of the hair.
ZONE A: SURFACE
What is it?
This is the external part of the hair, the only part you can actually see.
Why protect it?
Too much styling or brushing can damage the tiny scales, making your hair look dull and lifeless.
série expert's solution
série expert works on Zone A to give the hair surface enhanced shine and smoothness.
ZONE B: CUTICLE
What is it?
The cuticle is made up of inter-cellular cement that links the surface scales together.
Why protect it?
Heat, pollution and other external aggressors weaken the hair by damaging and breaking the scales that make up the cuticle.
série expert's solution
série expert targets Zone A and B to help increase resistance to everyday problems.
ZONE C: CORTEX
What is it?
The cortex, which makes up about 90% of the hair fibre, is an important part to care for.
Why protect it?
If exposed, it can become damaged and the hair will be more prone to breakage.
série expert's solution
série expert targets Zone C and helps to fortify the hair fibre.
